Learn more about how to achieve digital transformation for your organization. Contact a TCS representative today

Email TCS:

Find a TCS location:

Customer Intelligence & Insights for Banking & Financial Services


Build more loyal, profitable customer relationships, optimize operating costs and meet regulatory requirements with TCS’ Customer Intelligence & Insights Software Solution for Banking & Financial Services.

TCS Advantage | What TCS provides | Business Value | Brochure 

The Banking & Financial Services (BFS) industry has undergone tremendous change. Competitive pressures along with customers’ expectations to ‘get more for less’ mean that BFS companies must deliver superior, competitively-priced customer experiences while optimizing operating costs and meeting regulatory requirements.  

TCS’ Customer Intelligence & Insights (CI&I) Solution for Banking & Financial Services helps BFS companies reorient their enterprise to better serve their customers while boosting operational efficiencies.

The TCS Advantage

Tailored for the BFS industry, CI&I for Banking & Financial Services is a fully integrated, out-of-the-box solution that provides the in-depth customer insights needed to get closer to each and every customer. 

The CI&I Solution for Banking & Financial Services is made up of pre-integrated software and solutions configured to address financial institutions unique challenges while providing accelerated time to value. Our plug-and-play modules can be purchased separately, or as a comprehensive solution

What TCS Provides

Platform Modules

The CI&I platform modules address three functional areas: Core Functionality, Data Management, and Analysis & Reporting.

  • Core Functionality Modules: Data Induction Platform and Delivery Engine —collects structured and unstructured data from various sources including network, social, billing data, etc. and delivers the data in predefined templates.
  • Data Management Modules: Data integration, Retail Data Mart, Big Data, and Real-time Data Processing — provide data integration services, data validation services and Big Data processing. 
  • Analysis & Reporting Modules: Ad-hoc Reports & Data Visualization, Data Analysis/Data Discovery, Statistical Modeling, Data Mining and AI/Machine Learning — supply the analytics needed to identify trends for informed decision making.

Application Modules  

The application modules comprise the following:

  • Insights Modules: Marketing Analytics, Web & mBanking Analytics, Operational Analytics, Branch Analytics, Fraud & Risk Analytics, Customer Analytics, Social Analytics and Wealth Management Analytics — yield the insights needed to better understand and proactively serve each customer.
  • Actions Modules: Alerts & Notifications, Personalization Engine, Campaign Management, Loyalty Management, Content Management, Recommendation Engine, SEO/SEM, Personalized Search, Workflow Engine and Gamification — provide personalized recommendations to deliver relevant and tailored communications services and promotions.  

    To Top

    Business Value

    With a new and profound understanding of each customer, BFS professionals can get closer to every customer to achieve the following:

    • Implement customer-centric strategies across product silos
    • Deliver consistently high-quality, personalized customer service experiences
    • Attract new customers and keep current customers
    • Improve wallet share and maximize the customer lifetime value

     To Top

     Download Brochure (PDF, 253 KB)

    White Papers

    IDC Vendor Profile - TCS Digital Software & Solutions Group

    The IDC Vendor Profile for TCS' Digital Software & Solutions Group analyzes the reasons behind formation of this group, its corporate and product go-to-market strategies, and its future development.

    White Papers

    The 3rd Platform: Enabling Digital Transformation

    The 3rd Platform, built on a foundation of cloud, mobile, social and Big Data technologies, present CIOs and line-of-business executives with new risks and unprecedented opportunity. Learn how it is being used to digitally transform entire industries and develop new sources of competitive advantage.

    TCS in the News

    Analytics: The Key to Customer Experience and Loyalty

    In this article, Seeta Hariharan, VP & Head of TCS’ Digital Software & Solutions Group discusses analytics as a significant factor for enhancing customer experience and cultivate loyalty.

    TCS in the News

    Can Digital Business Make Tata A Software Company?

    In an interview with Information Week, Seeta Hariharan, VP & Head, Digital Software & Solutions Group, discusses TCS’ key product offerings in the digital business space. She also outlines the value TCS will add to customers and the advantage it has over competition.