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Customer Intelligence & Insights for Communications


Leverage advanced analytics to deliver a superior customer experience with TCS Customer Intelligence & Insights for Communications.

TCS Advantage | What TCS Provides | Business Value | Brochure 

Communication service providers (CSPs) are facing exceedingly challenging times with eroding revenues, growing competition from non-traditional service providers and increasing customer expectations.

TCS’ Customer Intelligence & Insights (CI&I) Solution for Communications helps CSPs reorient their enterprise to better serve the increasingly empowered ‘chief executive customer’ while boosting operational efficiencies.

The TCS Advantage

Tailored for CSPs, Customer Intelligence & Insights is a fully integrated, out-of-the-box solution that provides actionable insights and the full array of capabilities needed to drive customer intimacy. 

Customer analytics models for fixed, wireless and content services give CSPs the insights needed to understand and predict customer behaviors and preferences and deliver superior customer experiences, while the plug-and-play modular and fully integrated functionality lowers the cost of ownership.

What TCS Provides

The CI&I Solution for Communications is made up of pre-integrated software and solutions configured to address CSPs unique challenges while providing accelerated time to value. Our plug-and-play modules  can be purchased separately, or as a comprehensive solution.

Platform Modules  

The CI&I platform modules address three functional areas:  

  • Core Functionality Modules: Data Induction Platform and Delivery Engine collects structured and unstructured data from various sources including network, social, billing data, etc. and delivers the data in predefined templates. 

  • Data Management Modules: Data integration, Communications Data Mart, Big Data, and Real-time data processing provide data integration services, data validation services and Big Data processing. 

  • Analysis & Reporting Modules: Ad-hoc reports & data visualization, data analysis/data discovery, statistical modeling, data mining and AI/Machine learning supply the analytics needed to identify trends  for informed decision making.

Application Modules  

The application modules comprise the following:

  • Insights Modules: Marketing analytics, web & ecommerce analytics, operational analytics, network analytics, content analytics, customer analytics, social analytics and machine analytics yield the insights needed to better understand and proactively serve each customer.
  • Actions Modules: Alerts & notifications, personalization engine, campaign management, loyalty management, content management, recommendation engine, SEO/SEM, personalized search, workflow engine and gamification provide personalized recommendations to deliver relevant and tailored communications services and promotions.  

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Business Value 

With a new and profound understanding of each customer, CSPs can get closer to every customer to:

  • Improve the customer experience and brand engagement
  • Attract new customers
  • Maximize each customer’s lifetime value
  • Reduce customer churn
  • Lower operational costs

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 Download Brochure (PDF, 406 KB)

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