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Customer Intelligence & Insights for Retail


Improve customer experience across all touch points and build lifelong relationships with your customers.

TCS Advantage | What TCS Provides | Business Value | Brochure 

The retail industry continues to undergo tremendous change. Evolving technologies like Social, Mobile, Big Data and Cloud are reshaping the retail marketplace faster than many retailers are able to react.   

TCS’ Customer Intelligence & Insights (CI&I) Solution for Retail helps you respond rapidly to changing consumer demand and attract lifelong customers.

The TCS Advantage

Customer Intelligence and Insights (CI&I) for Retail is a fully integrated, modular, out-of-the-box solution designed by retail industry experts to stay ahead of your customers’ needs and drive down costs. The CI&I Solution for Retail is made up of pre-integrated software and solutions configured to address retailers unique challenges while providing accelerated time to value. Our plug-and-play modules can be purchased separately, or as a comprehensive solution.

What TCS Provides

Platform Modules

The CI&I platform modules address three functional areas: Core Functionality, Data Management, and Analysis & Reporting. 

  • Core Functionality Modules: Data Induction Platform and Delivery Engine — collects structured and unstructured data from various sources including network, social, billing data, etc. and delivers the data in predefined templates.
  • Data Management Modules: Data integration, Retail Data Mart, Big Data and Real-time Data Processing — provide data integration services, data validation services and Big Data processing. 
  • Analysis & Reporting Modules: Ad-hoc reports & data visualization, data analysis/data discovery, statistical modeling, data mining and AI/Machine learning —supply the analytics needed to identify trends for informed decision making. 

Application Modules  

The application modules comprise the following:

  • Actions Modules: Alerts & Notifications, Personalization Engine, Campaign Management, Loyalty Management, Content Management, Recommendation Engine, SEO/SEM, Personalized Search, Workflow Engine and Gamification — provide personalized recommendations to deliver relevant and tailored communications services and promotions.
  • Insights Modules: Marketing Analytics, Web & Ecommerce Analytics, Operational Analytics, Store Analytics, Demand Sensing, Customer Analytics, Social Analytics and Pricing Analytics — yield the insights needed to better understand and proactively serve each customer.
  • Loyalty Management for Retail is an Actions module that helps you deliver and manage successful loyalty and reward programs that create unique differentiation and build lasting customer relationships. Learn how TCS’ Loyalty Management solution can help you improve the customer experience and brand engagement.

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Business Value

With a new and profound understanding of each customer, retailers can : 

  • Deliver more value to empowered customers
  • Attract and retain customers
  • Re-define the shopping experience
  • Maximize customer lifetime value and increase wallet share
  • Lower operational costs and improve store operations

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 Download Brochure (PDF, 266 KB)

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