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Customer Intelligence & Insights


Solutions for BFS, Retail and Communication industries


Customer Intelligence & Insights


Attract new customers, grow their wallet share, and increase customer retention with TCS’ Customer Intelligence & Insights Solution





Digitally empowered customers of today know and expect more. To thrive in this new environment, you must deliver more value and better service. And, that means you need a deep understanding of each and every customer.


TCS’ Customer Intelligence & Insights (CI&I) solution provides actionable insights that help you get closer to your customers, improve their experience and increase customer loyalty.


Gain a 360º view of your customer while engaging them across multiple channels with Customer Intelligence & Insights


The TCS Advantage

Focused on delivering achievable digital transformation, TCS’ CI&I solution is:

  • Address industry-specific challenges based on in-depth industry experience and expertise
  • Solve real business challenges with direct recommendations based on prescriptive analytics
  • Offer the lowest cost of ownership based on revolutionary platform architecture that allows you to purchase a modular, integrated solution that fits with what you have and provides just what you need
  • Reduce time to value with rapid implementations that deliver value within 30 days
  • Incorporate world-class innovation and meet requirements such as real-time, prescriptive analytics, and open source

What TCS Provides

We offer fully integrated licensed software solutions, developed by industry experts specifically for three industries:

  • CI&I for Banking & Financial Services enables banking and financial service providers to become customer-centered enterprises, grow revenue and profits in a low-interest environment and make data-driven decisions that reduce operating expenditure.
  • CI&I for Retail helps retailers deliver more value to empowered customers, redefine the shopping experience and reduce operational costs.
  • CI&I for Communications, tailored for communication service providers, provides the insights needed to deliver superior customer experiences, monetize data and drive operational efficiencies.

White Papers

IDC Vendor Profile - TCS Digital Software & Solutions Group

The IDC Vendor Profile for TCS' Digital Software & Solutions Group analyzes the reasons behind formation of this group, its corporate and product go-to-market strategies, and its future development.

White Papers

The 3rd Platform: Enabling Digital Transformation

The 3rd Platform, built on a foundation of cloud, mobile, social and Big Data technologies, present CIOs and line-of-business executives with new risks and unprecedented opportunity. Learn how it is being used to digitally transform entire industries and develop new sources of competitive advantage.

TCS in the News

Analytics: The Key to Customer Experience and Loyalty

In this article, Seeta Hariharan, VP & Head of TCS’ Digital Software & Solutions Group discusses analytics as a significant factor for enhancing customer experience and cultivate loyalty.

TCS in the News

Can Digital Business Make Tata A Software Company?

In an interview with Information Week, Seeta Hariharan, VP & Head, Digital Software & Solutions Group, discusses TCS’ key product offerings in the digital business space. She also outlines the value TCS will add to customers and the advantage it has over competition.