Digital Software & Solutions Group

Customer Intelligence & Insights for Banking & Financial Services

Build more loyal, profitable customer relationships and ‘own the customer journey’ with TCS’ Customer Intelligence & Insights Software Solution for Banking & Financial Services.

TCS Customer Intelligence & Insights for BFS
TCS’ Customer Intelligence & Insights Solution for Banking & Financial Services helps retail banks cost-effectively accelerate their transition from product-focused to customer-centric enterprises, while boosting operational efficiencies.


The Banking & Financial Services (BFS) industry has undergone tremendous change. New digital technologies, rapid changes in customer expectations and emerging agile competitors are making it increasingly difficult for banks to attract and retain today’s digitally empowered customers. To thrive in the digital age where customers have the power to shape their own journeys, banks need to understand and engage with customers in more meaningful ways and restore the balance of power to ‘own the customer journey’.  

TCS’ Customer Intelligence & Insights (CI&I) Solution for Banking & Financial Services leverages customer and operational analytics to help banks deliver personalized and differentiated experiences that build customer loyalty. It provides the intelligence they need to ‘own the customer journey’ by creating new value for their customers and increased competitive advantage for their organizations. 

The TCS Advantage

Tailored for the BFS industry, CI&I for Banking & Financial Services is a fully integrated, licensed software solution, developed by industry experts.  CI&I leverages domain specific analytics to provide deep actionable insights—out-of-the-box. With a 360° understanding of each customer, banks can retain and sell more to current customers, attract and acquire new customers and market segments, and drive operational excellence.

In addition, CI&I's unique architecture, pre-built industry data mart, off-the-shelf reports and dashboards, and extended web services library for information delivery help reduce dependency on IT, accelerate ROI, and enable seamless integration with third party applications.

What TCS Provides

The Future Ready CI&I for BFS Customer Engagement Platform

The scalable, agile CI&I Platform built on open source technology delivers faster time to value and low Total Cost of Ownership.   

  • The hybrid, ‘all’ data architecture features an integrated data induction and data management base platform for structured, semi and unstructured data.
  • The pre-built banking industry data mart—delivered on TCS bBIDS (banking Business Intelligence for Decision Support) facilitates fast, easy deployment.
  • Pre-built reports and dashboards designed for the consumer banking industry employ KPIs for multiple functional areas including product fulfillment, collections & recovery, customer servicing, back office operations, risk and fraud mitigation, and wealth management.

Out of the box, CI&I for BFS Application Modules

CI&I for BFS includes two, out of the box application modules with data models for retail banking—Customer 360 and Operational Analytics.

Customer 360 Analytics leverages analytics-driven customer insights to help banks deliver personalized, differentiated customer experiences.

The single customer view delivers:

  • Demographics
  • Pre-built reports and Experience and sentiment scores
  • Transaction patterns
  • Service requests and preferences
  • Loyalty program engagement
  • Alerts and notifications

The overall customer base view provides intelligence on:

  • Transactions and channel interactions
  • Product line penetration
  • Product popularity by segments
  • Experience scores by product lines and services
  • Use of loyalty program

Operational Analytics leverages IoT capabilities of the CI&I platform to provide greater control and make banking operations more customer-centric. CI&I Operational Analytics helps identify process bottlenecks and drill down to perform Root Cause Analysis (RCA). It delivers insights that help banks identify and proactively take corrective action with high-net individuals who have been impacted by poor customer experience.

 Goal Management capabilities include:

  • KPI forecasting with built-in algorithm library
  • ‘What if’ condition simulation
  • KPI goal setup linked to business goals
  • KPI tracking against target
  • Notification and alert mechanisms for stakeholders
  • Real Time Branch Operations include:

  • Red Amber Green (RAG) dashboards
  • Real-time customer footfall queue length
  • Wait time and fail out rates
  • Real-time workforce deployment
  • Rules based notifications, alerts and actions

    Business Value

    With a new and profound understanding of each customer, banks can:

    • Retain and sell more to current customers
    • Attract and acquire new customers and market segments
    • Drive operational excellence
    • Build business and technical agility

    Reach Us.



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