Digital Software & Solutions Group

Digital Commerce for Retail

Deliver more value to empowered customers, redefine the shopping experience and create an optimized supply and demand chain

Competition in retail has always been fierce with razor-thin margins. And now, with growing competition from online and non-traditional retailers, and increasingly complex supply networks, it is more important than ever for retailers to focus on getting the right products and services to customers, when and where they want them, while driving operational efficiencies.

The TCS Advantage

Tailored for retailers, Digital Commerce for Retail includes an end-to-end approach that spans the entire digital commerce cycle of buy, market, sell and service. With a foundation built on a wide variety of analytics-driven intelligence, retailers can sense demand and align supply to be more responsive to customers, reduce operational costs, and expand the partner and supplier ecosystem for improved competitiveness.

What TCS Provides

At the center of the Digital Commerce Solution for Retail is the Digital Commerce Platform, which includes core capabilities for Market (browse, search, content/catalog management) and Sell (checkout, shopping cart, promotion, and order capture).

  • Modules for Buy: Warehouse & Transportation Management, Supply ChainDigital Commerce for Retail  Management, Supply Chain Visibility & Optimization and Collaboration Networking and Business Services - help retailers source, control and procure the goods and materials required to deliver products and services to meet market demand. 
  • Modules for Market: Customer Service, Inventory/Facility Management, Search Engine Optimization, Personalization & Segmentation - enable retailers to conduct more targeted marketing across channels for faster revenues.
  • Modules for providing Service: Reporting, Distributed Order Management, Customer Insight & Intelligence, and Cross-Channel Management - give retailers the information needed to deliver superior service and support
  • Other Services Modules: Security Services, Third Party Services, Advanced Web Content Management, and Social Media-driven Advertising Effectiveness - provide authentication and authorization, content versioning, administration, configuration and publishing of all types of content; and social media-driven advertising

Business Value

Digital Commerce for Retail helps retailers enable the following:

  • Respond quickly to changes in demand with synchronized supply and demand
  • Deliver superior service and support
  • Streamline the digital commerce cycle to reduce operational costs
  • Conduct more targeted marketing across channels for faster revenues
  • Leverage analytics for more accurate targeting and personalization
  • Expand their ecosystem of partners and suppliers to improve competiveness

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White Papers

IDC Vendor Profile - TCS Digital Software & Solutions Group

The IDC Vendor Profile for TCS' Digital Software & Solutions Group analyzes the reasons behind formation of this group, its corporate and product go-to-market strategies, and its future development.

White Papers

The 3rd Platform: Enabling Digital Transformation

The 3rd Platform, built on a foundation of cloud, mobile, social and Big Data technologies, present CIOs and line-of-business executives with new risks and unprecedented opportunity. Learn how it is being used to digitally transform entire industries and develop new sources of competitive advantage.

White Papers

Key Success Factors for Digital Transformation in the Retail Industry

IDC conducted in-depth interviews with business and IT executives across the retail industry to understand their digital transformation strategies. The research confirmed that retailers no longer question if customers shop differently and that retailers clearly recognize the importance of delivering a seamless experience through any channel.

Brochures

Wharton Customer Centricity Summit - Seeta Hariharan's Speaker Interview

In an interview with Ashley Csaki, Seeta Hariharan, GM and Group Head of TCS Digital Software & Solutions Group, shared her thoughts on ensuring the successful digital transformation of an enterprise, and her upcoming presentation at the Knowledge@Wharton Customer Centricity Summit. Seeta identifies some of the challenges organizations face on the path to Digital Transformation. She suggests thoughtful steps that enterprises can take to harness the power of data to better understand their customers and deliver differentiated experiences that build sustainable competitive advantage.