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From aligning your IT with your business needs to an end-to-end strategy for transforming your enterprise, TCS has the world-class experience and expertise that you need. Contact a consultant today.

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Digital Marketing Solutions

 

Get real-time insights into the success of your digital campaigns, consumer preferences and viability of engagement models with TCS' end-to-end Digital Integrated Consumer Engagement (DICE) solution.

The TCS Advantage 

  • A dedicated team of industry and technology specialists with expertise in digital and social solutions for companies from various CPG sub-industries 
  • Expertise in the digital marketing space, creating a closed loop digital marketing strategy to maximize ROI 
  • Expertise in customized digital marketing solutions that address industry-specific challenges related to government regulations and consumer dynamics 
  • Specialized TCS digital marketing tools, including Listening Platform, Promotion Management and Social Analytics

solutions we offer

TCS' Digital Integrated Consumer Engagement (DICE) is an end-to-end solution that offers digital and social marketing solutions and services across the consumer engagement cycle.

Our 360 degree solution manages digital marketing requirements of a CPG company by delivering capabilities from understanding consumer sentiments to measuring brand effectiveness and calculating return on media investment.

Solution Features:

  • Enable effective listening to consumers with TCS’ Listening Platform
  • Create ongoing conversations with Knome – A transparent and user friendly collaboration platform that allows knowledge sharing in myriad data formats
  • Leverage platform to promote products and services with Cubuzz, TCS Deals & Ideamax
  • Create digital presence and execute brand plan through Web Transformation Services
  • Measure the return on digital marketing efforts with the Marketing Analytics Dashboard 

Benefits

  • Agility & consistency in delivering brand experience
  • Connecting with consumers across various online touchpoints
  • Effective campaign management through a transparent single view of campaigns
  • Ability to measure ROI for social media efforts with superior analytics

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Connected Digital Experience

A connected experience is really the core of customer engagement. We, at TCS, help you connect experiences across all touch-points - offline as well as digital - so that they synergize and send out messages that reinforce each other.

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Promotions Marketing Platform

Marketing theory describes two main types of promotional activities – push and pull. In push, promotions create consumer demand. The strategy is to sell directly to the customer bypassing the traditional distribution channels. But push promotions need to be non-intrusive (equipped with the “opt-in” feature) and need to target the right customer at the right time, via the most appropriate channel.

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Connected Marketing Solutions

TCS’ Connected Marketing Solutions are designed to help you connect your target customers, enterprise, data, channels and messaging – so that you can build a connected brand experience.