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Consumer Products

 

Right product at the right place, with the right price and at the right time is the number one business imperative of all consumer products companies. As markets become more complex and consumers become more demanding, marketing consumer products needs to go through a sea change. With this paradigm change, the need of the hour is to bring in processes and systems that are able to handle all the emerging challenges and also exploit market opportunities as they come up. This includes being able to act rapidly on strategic initiatives that are often driven by changing consumer, shopper, customer, supply chain and technology demands and their potential impact on profitability and growth.

Client Challenges

  • Decline in returns on Trade Spending
  • Demand for rapid innovation and coordinated product introduction
  • Profit Pressure due to rising input costs
  • Concern about Food Safety and Traceability
  • Growing demands on business value delivery from IT
  • Appropriate retail execution models for emerging markets
  • Increased retailer power and proliferation of private labels

What TCS Provides 

TCS offers a wealth of experience and high-level expertise in the Consumer Products space. The team is focused on delivering business solutions in the areas of CRM, Supply Chain Management, Retail Collaboration, Marketing and Sales Analytics, Product and Master Data Management, New Product Development and Introductions. TCS’ solutions cater to the entire value chain including the following:

  • Food and Beverage
  • Household and Personal Care
  • Apparel and Footwear
  • Consumer Electronics

Business Value

TCS combines domain expertise with strategic alliances such as Oracle, SAP, i2, SAS, Siemens PLM, MatrixOne etc, innovation labs, competency centers, and consulting abilities to create business and technology roadmaps to simplify and rationalize business and IT systems

  • Bundled IT / Infrastructure/ BPO services to achieve higher operational efficiencies and cost savings through Delivery experience, Value Extraction approach, Shared Services and Industry Specific Offerings
  • Ability to identify white-spaces in major packages and build solutions through alliances in addition to joint Go-To-Market with vendors
  • Leverage TCS’ co-innovation network, global Labs and client partnerships to  address business challenges

Brochures

Consumer Products Industry Solutions

TCS’ solutions and services for the consumer products industry provide your enterprise the agility and resilience required to anticipate change and respond proactively by helping you optimize business performance, enhance operational efficiencies, align IT to business, reduce costs, improve margins, and constantly sharpen competitive advantage.

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White Papers

Green Logistics

Consumer goods companies are focusing on long-term and result-oriented sustainability initiatives. They have realized that adopting best practices in logistics holds the key to a successful and result-oriented green story. This white paper on “Green Logistics” does an in depth analysis of this emerging trend.

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White Papers

Moving beyond traditional Business Intelligence in a CPG Organization

TCS has worked with over 315 customers including four out of the Fortune 10, making it the most well equipped in terms of vision and expertise to partner for a large BI and Analytics solution implementation.

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White Papers

Food Safety and Traceability

This white paper highlights the importance of adopting food safety and traceability solutions by consumer products companies.

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