BMW BERLIN MARATHON | Mumbai Marathon | Rajasthan Royals | TCS Amsterdam Marathon | TCS IT Wiz | TCS World 10K | US Marathons
BMW BERLIN MARATHON
Over 38 years of its history, the BMW BERLIN MARATHON has emerged as one of the world’s top-most tier events and is considered a must on the itinerary of any elite runner. TCS has signed an agreement with Sport-Club Charlottenburg Events Gmbh. (SCC) to become the “Official Main Sponsor of the BMW BERLIN MARATHON” over the three year period 2012-2014. TCS will also serve as the marathon’s information technology partner, providing technologies such as mobile applications, to improve the experience of the sport.
As the BMW BERLIN MARATHON’s technology partner, TCS is developing a mobile application to aid the runners, as well as their family and friends. An in-built tracking system will serve as a training guide to the participants, provide general information on the marathon and help the audience to locate runners on the race route by name and number. It will also guide spectators to local attractions and the best spots along the route to watch their favorite athletes.
Visit the BMW BERLIN MARATHON website
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Mumbai Marathon
The Mumbai Marathon is an event sponsored by Standard Chartered Bank (title sponsor) and Tata Consultancy Services (associate sponsor). In 2010, the event was honored with the Gold Label by the IAAG, the highest recognition of organizational excellence for a road race. We have been associated with the Mumbai Marathon since 2008.
The Marathon represents the indomitable spirit of the city. The event ambassadors include sporting legends like Michael Johnson, Mike Powell, Paul Tergat, Richard Nerurkar, Linford Christie, Kapil Dev, Javagal Srinath, Steve Ovett, Anju Bobby George, Dame Kelly Holmes, Aravinda de Silva and Rahul Bose, to name a few.
We believe that the Mumbai Marathon, with its unifying nature, is a great platform for employee engagement, corporate social responsibility activities, and reaching out to the wider community. TCS has been supporting the SRCC Centre for Child Development, a society which provides facilities for the diagnosis, care and treatment of children with special needs, and children in need of other support. In the past, we have had many TCS associates running for this cause in the Mumbai Marathon.
Visit the Standard Chartered - Mumbai Marathon Website
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Rajasthan Royals
Rajasthan Royals is the Jaipur franchise cricket team that represents the state of Rajasthan in the Indian Premier League.
Tata Consultancy Services pioneered the entry of Information Technology in cricket. Under the terms of the agreement, TCS will be the technology partner of the Rajasthan Royals for an initial duration of three years.
This deal marks a historic moment for the IPL as it is the first time an IPL team has inducted a technology partner on board to help the team stay on the championship track. The team’s championship status as well as the importance and priority that they give to technology were some of the reasons they were preferred from among the eight IPL teams.
TCS provides expertise in the form of information technology solutions to the team, on and off the field, in an effort to enhance their efficiency and performance. We closely work with the professionals engaged with the team to improve the performance of the players on the field and to enhance the viewing experience for the fans. We help the team analyze the players' performance, simulation and other areas.
The TCS-Rajasthan Royals deal enables TCS to enjoy more visibility among the cricketing fans of the world, with the players sporting the TCS logo.
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TCS Amsterdam Marathon
TCS is the official technology partner and title sponsor to the Amsterdam Marathon for the 2011-2015 editions.
One of the leading marathons in Europe, it aspires to become the biggest European marathon. Over 30,000 people from 80+ countries have already registered to participate in the 2011 edition. With this partnership, the Amsterdam Marathon gets renamed to “TCS Amsterdam Marathon.”
Press Release: TCS launches a major partnership with the Amsterdam Marathon
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TCS IT Wiz
TCS IT Wiz is India’s biggest IT quiz for schools. Launched in Bangalore in August 1999, and eventually extended to other cities in the South in 2000, the quiz, in the last decade, has become a benchmark in the inter-school quizzing circuit for the level of research, the intensity with which teams compete and the sheer participation numbers it draws.
The quiz has earned an entry in the LIMCA book of records as the nation's first IT quiz.
This year, TCS IT Wiz will be conducted in 12 cities - Ahmedabad, Bangalore, Bhubaneswar, Chennai, Coimbatore, Delhi, Hyderabad, Kolkata, Kochi, Lucknow, Pune and Mumbai.
TCS IT Wiz strives to enhance IT awareness among students, keeping them abreast of the latest developments in the world of IT, as it plays an integral role in today’s society and economy.
Visit the TCS IT Wiz Website
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TCS World 10k Bangalore
The World 10K Bangalore, the world’s premier 10K run, has a new identity. Come June 5, 2011, the world’s leading track and long-distance runners and India’s best, along with thousands of Bangalore’s running enthusiasts will all come together under the banner of the Tata Consultancy Services (TCS) World 10K Bangalore 2011.
This was announced by NG Subramaniam, President, TCS Financial Solutions at a grand launch press conference held at Regency I in the ITC, Windsor Bengaluru, the hospitality partner for the event.
N Chandrasekaran, CEO & MD, TCS, said, “At TCS, we identify ourselves closely with youth and wellness. We run a number of programs that are related to wellness in various forms and use sports as a vehicle to engage with our employees very effectively. TCS has already partnered with marathons in Boston, Chicago, New York and Mumbai and we are delighted to be a part of the World 10K in Bangalore. The ten kilometer race is very special because it represents the perfect blend of speed and endurance. We are thrilled to be a part of this fantastic 10K race and where better than Bangalore, a city where we have a significant presence.”
Entry forms can be downloaded from the event website: www.tcsworld10k.procamrunning.in.
The event helpline number is +91 80 41739955 and will be available from 10 am to 7 pm, Monday to Saturday.
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US Marathons: Boston, Chicago & New York
Preparation. Training. Commitment.
That is what it takes to run a marathon – and a business. At TCS, we support the commitment to excellence of all those who train for and run in marathons, that is why we are proud to be a sponsor of the Boston Marathon, the Bank of America Chicago Marathon and the ING New York City Marathon, building on our existing support of the Mumbai Marathon.
Commitment to Health and Fitness for Diabetes Prevention
In sponsoring these events, TCS will engage with runners, friends and family, 
and the broader community, to share their commitment to health and fitness, specifically in support of the education and prevention of heart disease. Cardiovascular diseases are the number one cause of mortality in the United States, and we are committed to supporting the life-saving efforts of the American Heart Association.
This message of maintaining a healthy lifestyle comes from the very top. TCS’ CEO, N Chandrasekaran, began running in 2007. Since then, he has run marathons in Mumbai, Prague, New York and Stockholm. His commitment inspires the TCS employees and all those who aspire for excellence in their personal health and fitness programs.
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