Noting the increasing health problems that arise from sedentary lifestyles and stress, Tata Consultancy Services (TCS) has developed a global emphasis on fitness, backing running program and marathons to promote wellness and community development through sports. We have partnerships with seven of the world’s leading races including the title sponsorships of the TCS Amsterdam Marathon and the TCS New York Marathon.
Giving back to the communities we operate in is central to TCS and forms the core of our marathon partnerships. Over the last five years, our employees and over 30 client organizations have joined forces to raise over $550,000 for charitable causes such as cancer research and elder care. TCS has won several corporate engagement and CSR awards in recognition of these initiatives.
TCS is committed to bringing in new technology to the sport of running. Our Digital Enterprise unit develops the official marathon app for the majority of the races we partner with, in order to enhance the digital experience of the event for both runners and their supporters. The app allows families and supporters to track the progress of runners on a real-time basis among other features.
We also encourage our employees to look after their wellness and that of their families. Our internal running program Fit4Life, in which a majority of our 319,000 employees are engaged, is built on the philosophy that “healthy individuals make healthy organizations”. For every kilometer and every hour of fitness an employee logs in our internal Fit4life app, TCS makes a donation to charity. Over 6 million kilometers (equivalent to 150 laps around the earth) were logged in 2014.