• FINDINGS - by REGION
    North America (and specifically, the US) leads in Big Data use; Australia, in Big Data investments.
    North America (and specifically, the US) leads in Big Data use; Australia, in Big Data investments.
  • FINDINGS - by INDUSTRy
    Telecom, travel, high tech and banking firms spend the most on Big Data.
    Telecom, travel, high tech and banking firms spend the most on Big Data.
  • findings - By function
    Sales and marketing get the biggest shares of the Big Data pie; Finance and logistics expect the highest ROI on Big Data.
    Sales and marketing get the biggest shares of the Big Data pie; Finance and logistics expect the highest ROI on Big Data.

The Emerging Big
Returns on Big Data

A TCS 2013 Global Trend Study
How are companies investing in Big Data and deriving returns from it? We surveyed 1,217 companies in nine countries across the globe. Of these companies, a little more than half (643) said they had undertaken Big Data initiatives in 2012.
Read more: The Emerging Big Returns on Big Data
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