Business Process Services

Analytics in Retail & Consumer Packaged Goods

The competitive landscape in retail is changing like never before. Challenges faced by retailers include rising prices, volatility in demand and pricing, optimized inventory and distribution, declining topline, shrinking bottom line, difficulty in customer acquisition and retention and stock outs It is time to refurbish the approach to retailing, as we confront more demanding, tech savvy customers and a paradigm shift in shopper behavior.

TCS analytics offerings for the Retail and CPG industry provides deeper insights into trends, tastes and buying patterns of customers, market and competitive analysis, and demand and supply forecasting. These insights enable you in making data driven strategic decisions to offer customized products, launch new products, improve retention and loyalty, increase sales, accurately forecast demand, optimize inventory and distribution, identify new opportunities and stay ahead of competition.

The TCS Advantage

    Our ValueBPS approach helps enterprises achieve significant and sustained business outcomes by leveraging our deep domain expertise and operations redesign methodologies such as FORE™. Our approach also encompasses robotic process automation (RPA), analytics and insights, our unique IT-BPS synergy, Business Process as a Service (BPaaS) models, and business process management (BPM).

    Solutions We Offer

  • Sales & Marketing Analytics: Helps you plan and manage the 4 Ps (Product, Price, Place & Promotion) and measure brands and channels across digital, social and traditional media, to increase return on marketing investments
  • Supply Chain Analytics: Improves forecasts, optimizes inventory and distribution which in turn translate into decreased costs and improved profitability


Key benefits we deliver include:

  • Identified $5 million opportunity by building Marketing Mix Model  
  • 1.35 times increase in campaign ROI
  • $70M incremental revenue opportunities created by increasing response to marketing campaigns
  • 10% increase in market share through SKU rationalization

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