Business Process Services

Analytics in Telecom

Telecom service providers globally, seek to take advantage of the increasing usage of telecommunication products and services. Evolving customer preferences and the advent of social media has heightened the significance of data based insights for improved decision making. Leveraging analytics in telecommunication services can help enhance customer communication, improve visibility into core operations, and provide insightful information on market trends.

TCS’ Analytics Services for the Telecom Industry helps you stay on top of the changing dynamics of the telecommunication industry. We deliver key business insights based on customer behavior and business performance to help improve your customer engagement strategy, drive revenue growth, reduce churn, and optimize operating costs.

The TCS Advantage

ValueBPS: Our ValueBPS approach helps enterprises achieve significant and sustained business outcomes by leveraging our deep domain expertise and operations redesign methodologies such as FORE™. Our approach also encompasses robotic process automation (RPA), analytics and insights, our unique IT-BPS synergy, Business Process as a Service (BPaaS) models, and business process management (BPM).

We help telecom service providers build a powerful customer-centric framework based on data driven insights. Our advanced analytics helps you acquire in-depth knowledge of customer’s needs, behavior, and sentiments to ascertain the customer lifetime value, drive effective campaigns, and provide superior customer service. We leverage our vast expertise across the telecom value chain to help you increase sales, decrease operational cost, reduce churn and fraud, and improve risk management.

Solutions We Offer

  • Customer Analytics: Helps enhance customer satisfaction by enabling you to segment and profile customers, analyze service performance, understand social media behavior, and improve demand forecasting accuracy.
  • Sales and Marketing Analytics: Improves return on marketing investments by optimizing marketing spend, campaign management, cross sell and up sell strategies, churn predictions, customer life time value and profitability.
  • Supply Chain Analytics: Provides insights to optimize supply chain and inventory management, improves forecasting accuracy, and drives better cost-effectiveness and return on investment.
  • Network Analytics: Improves call route planning and utilization, network forecasting, peak load prediction, network failure prediction leading to better planning and reduction in overall CAPEX and OPEX.
  • Risk Analytics: Enhances your risk management framework through debt and collections analysis, risk profiling and fraud prevention.
  • Social Media Analytics: Helps build better campaigns, and launch personalized products and services by delivering key insights on implementing an omni-channel strategy. We analyze social media interactions to deliver insights on customer behavior, attitude, sentiments, and preferences.

Benefits

Key benefits we deliver include:

  • Over 40% increase in revenue through better post-paid and prepaid campaigns
  • Up to 5% reduction in inventory through accurate demand forecasting
  • Up to 5% increase in number of customers retained
  • Improvement in sales forecast accuracy from 70% to 97%
  • Up to 5% improvement in market share identified through pricing analytics

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