Business Process Services

Analytics & Insights Services

Today, the global economy compels organizations to operate in a highly competitive and challenging environment. Organizational decisions need to be based on accurate and insightful data. Analytics, therefore, has become an integral part of the business plan of any organization, helping to assess the business environment accurately, mitigate risk and predict future trends.

We leverage our domain expertise to provide our customers with Analytics and Insights services that will provide a 3600 view of their customer, help devise tailor made marketing strategies to improve marketing ROI, improve operational efficiencies, measure and mitigate risk and make prudent financial decisions. We help businesses take faster and smarter business decisions with our industry-specific analytics services, many of which are proprietary models, that are aligned to meet the end-to-end needs of each industry spanning the entire analytics value chain - Data management, Reporting, Descriptive analytics, Predictive Modeling and Optimization.


TCS’ Analytics & Insights Services help organizations with insights that drive business agility by enabling faster and smarter business decisions. Our services provide a holistic view of your customers and their preferences.


The TCS Advantage

Our ValueBPS approach helps enterprises achieve significant and sustained business outcomes by leveraging our deep domain expertise and operations redesign methodologies such as FORE™. Our approach also encompasses robotic process automation (RPA), analytics and insights, our unique IT-BPS synergy, Business Process as a Service (BPaaS) models, and business process management (BPM).

Solutions We Offer

Our Analytics and Insights Services include:

  • Customer Analytics: Enables businesses to profile and segment their customers and understand consumption trends, loyalty and customer behavior to enhance value across the customer life cycle.
  • Sales & Marketing Analytics: Helps marketers plan and manage the 4 Ps (Product, Price, Place and Promotion) and measure brands and channels across digital, social and traditional media, to increase return on marketing investments.
  • Supply Chain Analytics: Equips management to make data-driven decisions to improve effectiveness and efficiency of operations, which in turn translates into decreased costs and improved profitability. 
  • Risk Analytics: Enables businesses to manage risk more efficiently by making risk-aware decisions. Also, provides financial institutions with end-to-end support in accurate, timely reporting for regulatory compliance.
  • Financial Insights: Equips businesses to manage expenditure, cash flow and investments better and uncovers insights that help in better financial planning and control.

The above-mentioned basket includes social media analytics, web analytics, mobile analytics and product-driven analytics.


Key benefits we deliver include:

  • Up to 10% increase in sales turnover 
  • Up to 200% increase in campaign response rate
  • Up to 70% reduction in cost of customer data acquisition 
  • Up to 20% reduction in marketing spend 
  • Increase in profitability through better retention plans
  • Maintenance of optimum inventory levels for store segments to prevent stock-outs
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Press Releases

TCS Recognized as a ‘Leader’ in Analytics Business Process Services (BPS) by Everest Group

Tata Consultancy Services positioned as a ‘Leader’ by research firm Everest Group in its report, ‘Analytics Business Process Services (BPS) – Service Provider Landscape with PEAK Matrix™ Assessment 2015.’

Press Releases

TCS Positioned in ‘Winner’s Circle’ in HfS Enterprise Analytics Services Blueprint Report

Tata Consultancy Services has been named to the ‘Winner’s Circle’ by analyst firm HfS Research in its “2015 Enterprise Analytics Services Blueprint Report.”