Business Process Services

Campaign Analytics Services

A growing need for customized solutions in the increasingly complex marketing landscape with changing customer expectations has led to companies to re-think their marketing campaigns. As a result, marketers are actively seeking to leverage analytics to better understand consumer behavior and preferences, and deliver targeted and effective marketing campaigns across channels.

TCS Campaign Analytics services leverages advanced analytical techniques, enabling marketers to devise and execute fact based, data-driven, and intelligent campaigns that increase the response rate and return of their marketing investment.

The TCS Advantage 

Our ValueBPS approach helps enterprises achieve significant and sustained business outcomes by leveraging our deep domain expertise and operations redesign methodologies such as FORE™. Our approach also encompasses robotic process automation (RPA), analytics and insights, our unique IT-BPS synergy, Business Process as a Service (BPaaS) models, and business process management (BPM).

Our extensive domain expertise and Big Data technology experience enables us in offering comprehensive, integrated, and technology-enabled analytics solution that provide meaningful and actionable insights on marketing campaigns. A large pool of experienced PhDs and subject matter experts with extensive analytics experience across industries offer you support. Our analytics models are customized to your requirements to help you objectively measure the success of varied campaigns. Our model helps address specific marketing challenges, thus providing decision levers and drivers to help you enhance campaign planning and management, and optimize costs.

Solutions We Offer

Our framework includes campaign analytics such as:

  • Pre-Campaign Services
  • Planning & Budgeting
  • Campaign Setup and Execution
  • Response Capture
  • Monitoring and Reporting


We help you anticipate and respond quickly to the demands of the marketplace, and enable you to gain leadership by ensuring:

  • Campaign budgets are utilized optimally and invested in more high-gain activities
  • Cross-selling and up-selling opportunities are identified in a scientific manner

We partner with you in your journey towards business excellence by helping you to:

  • Understand customer behavior to customize and optimize your campaigns and other marketing communications
  • Determine high-value channels to make focused investments for optimal ROI

We help you meet your business objectives by continuously improving operational efficiency and solution effectiveness in the following ways:

  • Up to 200% increase in campaign response rate
  • Up to 175% increase in the response rate based on the propensity-to-buy model
  • Up to 50% potential cost savings identified based on list purchase set-up by optimizing lists for better response rates

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