The TCS Advantage
ValueBPS™: Our ValueBPS™ approach helps enterprises achieve significant and sustained business outcomes by leveraging our deep domain expertise and operations redesign methodologies such as FORE™. Our approach also encompasses robotic process automation (RPA), analytics and insights, our unique IT-BPS synergy, Business Process as a Service (BPaaS) models, and business process management (BPM).
Industry Domain Expertise: Our large pool of over 1,600 statisticians, domain experts, and SMEs offer extensive professional experience working on large customer datasets across industries. We have proven experience in supporting multilanguage and multi-geography projects to provide a consolidated view to the customer. In addition, two of our robust programs, ‘Data Scientist’ and ‘Academic Interface’, help us generate a continuous pool of expert statisticians and industry ready business graduates with the required domain expertise.
Analytics and Insights: Backed by our strong technology expertise, we provide holistic analytics solutions and services comprising big data technology and analytics, as well as cloud advisory and implementation services, to ensure tangible business benefits for our clients.
TCS’ Big Data technology product enables companies to obtain a 360 degree view of their customers by seamlessly integrating existing structured data with unstructured customer data from social media sources for advanced customer analysis.
Our one-of-a-kind user-friendly and transparent customer engagement portal provides instant access to your customer data analytics and insights. It allows better control, instant customization, and collaborative report generation for better and faster use of the insights generated.
TCS has over a decade of experience in generating impactful insights and providing innovative solutions based on customer data analysis. Our services help improve operational efficiency, grow revenue, contain costs, improve asset utilization, enable innovations, and transform the way you do business.
We enable you to make well informed decisions to gain market leadership by ensuring:
- Up to 20% reduction in marketing spend
- Over 30% improvement in cycle time from data acquisition to report generation
- Up to 20% reduction in cost per click
We partner with you in your journey towards business excellence by helping you:
- Understand customer needs well to improve and customize product development
- Identify high-value customers and build long-term customer loyalty
We help you meet your business objectives with:
- Increased profitability through effective customer retention plans
- Improved customer engagement through better segmentation and targeted marketing strategies
- Better return on your marketing investments through the right marketing mix, pricing and promotion models and loyalty programs