Business Process Services

Customer Insights Services

As dynamic social and economic conditions continue to influence consumer behavior, it becomes critical for businesses to gauge the pulse of their customers to sustain market share. However, players from retail, consumer goods, telecom, and financial industries are grappling with the implications of overwhelming growth in consumer data. The lack of requisite skills to mine these large datasets and analyze customer behavior further restricts their ability to make data driven decisions and deliver smart solutions.

TCS’ Customer Insights Services provide a holistic view of your customers through multi-dimensional analytics to help you devise a customer-centric market strategy. Social media analytics unearth hidden actionable insights and contribute towards innovation, revenue, and customer satisfaction. Also, our cross-sectional analytics enable you to apply patterns and trends across segments for increased sales and market penetration. In addition, the solution provides in-depth trend analysis for logical extrapolations to predict future behavior, thus helping you stay ahead of the curve.

The TCS Advantage

ValueBPS: Our ValueBPS approach helps enterprises achieve significant and sustained business outcomes by leveraging our deep domain expertise and operations redesign methodologies such as FORE™. Our approach also encompasses robotic process automation (RPA), analytics and insights, our unique IT-BPS synergy, Business Process as a Service (BPaaS) models, and business process management (BPM).

Industry Domain Expertise: Our large pool of over 1,600 statisticians, domain experts, and SMEs offer extensive professional experience working on large customer datasets across industries. We have proven experience in supporting multilanguage and multi-geography projects to provide a consolidated view to the customer. In addition, two of our robust programs, ‘Data Scientist’ and ‘Academic Interface’, help us generate a continuous pool of expert statisticians and industry ready business graduates with the required domain expertise.

Analytics and Insights: Backed by our strong technology expertise, we provide holistic analytics solutions and services comprising big data technology and analytics, as well as cloud advisory and implementation services, to ensure tangible business benefits for our clients.

TCS’ Big Data technology product enables companies to obtain a 360 degree view of their customers by seamlessly integrating existing structured data with unstructured customer data from social media sources for advanced customer analysis.

Our one-of-a-kind user-friendly and transparent customer engagement portal provides instant access to your customer data analytics and insights. It allows better control, instant customization, and collaborative report generation for better and faster use of the insights generated.


Experience certainty

Customer Insights ServicesTCS has over a decade of experience in generating impactful insights and providing innovative solutions based on customer data analysis. Our services help improve operational efficiency, grow revenue, contain costs, improve asset utilization, enable innovations, and transform the way you do business.

Experience Leadership

We enable you to make well informed decisions to gain market leadership by ensuring:

  • Up to 20% reduction in marketing spend
  • Over 30% improvement in cycle time from data acquisition to report generation
  • Up to 20% reduction in cost per click

Experience Partnership

We partner with you in your journey towards business excellence by helping you:

  • Understand customer needs well to improve and customize product development
  • Identify high-value customers and build long-term customer loyalty

Experience Results

We help you meet your business objectives with:

  • Increased profitability through effective customer retention plans
  • Improved customer engagement through better segmentation and targeted marketing strategies
  • Better return on your marketing investments through the right marketing mix, pricing and promotion models and loyalty programs

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