Customer Lifetime Value Services

In an increasingly competitive environment, retaining customers is both challenging and critical to long term business success.

TCS’ Customer Lifetime Value Services (CLV) determines the net profit a customer contributes over a lifetime and effectively enables the retention of maximum value customers. Our holistic CLV solution helps you outperform the competition through improved retention and increased effectiveness of targeted campaigns.

The TCS Advantage

ValueBPS: Our ValueBPS approach helps enterprises achieve significant and sustained business outcomes by leveraging our deep domain expertise and operations redesign methodologies such as FORE™. Our approach also encompasses robotic process automation (RPA), analytics and insights, our unique IT-BPS synergy, Business Process as a Service (BPaaS) models, and business process management (BPM).

Industry Domain Expertise: Our large pool of PhDs have wide-ranging experience in working on complex customer datasets across industries. We also continually source expert statisticians and industry ready business graduates with our ‘Data Scientist’ and ‘Academic Interface’ programs.

CLV Model: Our patented model identifies the monetary value of investing in a prospective high value customer over a lifetime. Our model has a three stage approach which includes customer profiling and segmentation; identifying the customers purchase probability and capturing the potential revenue from the customer.

Analytics and Insights: We leverage our large pool of statisticians and Big Data experts to offer comprehensive, integrated and technology-enabled business intelligence.

Solutions We Offer

Our services provide information on all three components of customer value – future value, up sell value and cross sell value. We help evaluate the profitability of various marketing strategies including the impact of different loyalty programs.


Key benefits we deliver include:

  • Increased profitability through effective customer retention plans
  • Improved customer engagement through better segmentation and targeted marketing strategies

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