Marketing Analytics Services

Companies are increasingly challenged to acquire and retain customers and meet the demand for personalization while sustaining profitability. There is a need to build a framework which can be used to understand customer behavior and preferences, improve customer engagement and forecast needs to maximize return on marketing investment (ROMI).

TCS’ Marketing Analytics Services uses algorithms and analytical models, developed in-house, for a wide variety of marketing and sales initiatives. This includes:

  • Effective allocation of marketing spend
  • Expansion of social media base
  • Increase in cross sell and upsell opportunities
  • Improvement in campaign impact
  • Accuracy of sales forecasts
  • Optimized pricing and optimal market mix

We enable superior marketing strategies that help you precisely track customer context and stay ahead of the competition and improve your ROMI.

The TCS Advantage

ValueBPS: Our ValueBPS approach helps enterprises achieve significant and sustained business outcomes by leveraging our deep domain expertise and operations redesign methodologies such as FORE™. Our approach also encompasses robotic process automation (RPA), analytics and insights, our unique IT-BPS synergy, Business Process as a Service (BPaaS) models, and business process management (BPM).

Industry Domain Expertise: We have a large talent pool with specialized skills and extensive knowledge of marketing analytics. We also continually source expert statisticians and industry ready business graduates with our ‘Data Scientist’ and ‘Academic Interface’ programs.

Integrated Big Data and Analytics Service: Leveraging our Big Data technology experience, we offer comprehensive, integrated, and technology-enabled analytics solutions to provide meaningful and actionable insights on marketing campaigns. Since marketing goals and measures vary across companies, our analytics models are customized to your requirements which objectively measure the success of your campaigns.

We have developed a simulator which enables you to launch and position new or existing products based on customer perceptions. It also facilitates brand portfolio analysis to estimate market share, and study competitors’ strategies/pricing.


Key benefits we deliver include:

  • Up to 200% increase in campaign response rate
  • Up to 20% reduction in marketing spend
  • Up to 1.35 times increase in return of marketing investment

Reach Us.