Business Process Services

Retail Online Operations Solutions

An effective online presence requires significant technical integration between front-end order-capturing systems and core back-office processes. Streamlined ordering and fulfillment processes help standardize your cross-channel presence – a challenge many retailers face today. Managing retail goods online requires accurate and frequent updating of data points, which retailers’ data forms do not always support. Retailers also need to adopt a unique digital marketing strategy and gain insight into consumer behavior and seasonal trends. Product information available through product categorization, on-boarding and assortment creation is also critical.

With our experience in developing order management systems, we help you streamline your order processing and fulfillment processes. Consequently, you can identify and analyze trends and patterns to improve the effectiveness of your website, especially during new campaigns. Our seasonal and volume planning helps you understand customer behavior and seasonal trends, providing inputs for your inventory and sales campaigns. With easy access to product information through effective product categorization, on-boarding, and assortment creation, your customers get a seamless buying experience.

Our online SLA monitoring and escalation tools help you track service delivery, resulting in real-time process monitoring, early warning indications, critical error feedback, and above all, transparency. You can manage all your processes using our category management expertise and digital consumer focused e-commerce platform. Our offering also integrates online data with traditional brick-and-mortar channels for maximum operational efficiency.

The TCS Advantage

We offer retail companies unique solutions backed by our digital technology expertise and industry insight. We add value to the engagement through:

ValueBPS: Our ValueBPS approach helps enterprises achieve significant and sustained business outcomes by leveraging our deep domain expertise and operations redesign methodologies such as FORE™. Our approach also encompasses robotic process automation (RPA), analytics and insights, our unique IT-BPS synergy, Business Process as a Service (BPaaS) models, and business process management (BPM).

Domain Expertise: TCS has helped some of the world’s leading retailers achieve business growth through complex technology transformation using agile and efficient operating models. Our subject matter experts ensure continuous skill-set enhancements, governance and audits for process improvements. We have strong delivery models across varied retail formats that help us implement solutions best suited to your digital marketing needs.

Analytics and Insights: Our analytics services help you focus on your target customers, use online advertising more effectively, optimize your marketing mix, increase store visibility and reduce churn. Customer segmentation and behavior analysis, ad position optimization, relative performance of different online marketing channels, and other analysis help you optimize your conversion rate and maximize ROI.


Our Retail Online Operations Solutions offers you the following benefits:

  • Over 45% reduction in time taken to on-board new products through process refinements and monitoring
  • Over 25% year-on-year growth with 100% accuracy achieved through effective design and implementation of workflow tools
  • Up to 25% cost savings and 70% reduction in turnaround time through operations redesign
  • Up to 80% reduction in time taken to set up promotions through automation

Reach Us.