These developments require broadcasters to not only innovate within their service portfolios and customer engagement models but also increase internal capability to match the speed at which the marketplace changes
Media and broadcasting organizations would typically be the first ones to agree that being part of a
predominantly technology driven industry can be both, a boon and a bane. On one hand, advancements in devices, standards and protocols open up new avenues for established broadcasters to widen their service portfolio, launch new products and enhance viewer experiences. On the other, they drive customers to demand more personalized services on an ever increasing array of devices.
Moreover, with the advent and rapid adoption of on-demand, HD and 3D services, boundaries separating `standard’ and `augmented’ services are fast disappearing. So while a vast majority of any broadcaster’s customers are still happy to turn on the television and wait for the 9 pm movie to begin, many others instead prefer to watch it at a time which suits them using specific technological devices such as cell phones, notebooks or tablets. This presents both, a challenge to stay connected with your existing customers beyond regular viewing hours, and an opportunity to reach out to a new and predominantly younger customer segment that is almost constantly connected.
In this white paper, we identify the key internal components of the broadcasting value chain that can be transformed such that broadcasters remain competitive and agile in this fast-paced industry.