Consumer Packaged Goods

Digital Marketing and Commerce Solutions

Get real-time insights into your digital campaigns, consumer preferences, and viability of engagement models with TCS' comprehensive digital marketing and commerce solutions.

Digital marketing and e-commerce is transforming the traditional market space. Companies must increasingly adopt innovative ways to leverage digital technologies through unified campaigns to stay ahead of competition.

TCS’ Digital Marketing and Commerce Solutions re-imagine and re-invent customer experience across touch points. TCS provides a comprehensive and robust solution for all marketing initiatives undertaken in the digital and mobile space. Tracking and measurement of social media campaign return on investment (ROI) ensures that the brand message is delivered to all potential target groups, in the most cost-effective manner.

Solutions we offer

  • Digital Marketing
    • Brand Cockpit manages both online and offline marketing communication on a single unified platform
    • Gaming Applications for Multi-point Consumer Engagement (G.A.M.E.) engages consumers with real time promotions
    • TCS PeriVista generates insights on consumers across multiple channels
    • Digital Readiness Assessment Framework (DRAS) assesses digital readiness of assets  and campaigns
  • Mobility
    • The Mobile App Factory (MAF) model enables continuous innovation and quick implementation of mobile apps in a factory model
    • The Sales Force Automation solution consists of Retail Execution, Direct Store Delivery, and Field Service solutions which enhance salesforce agility and increase productivit
    • The Plant Mobility solution enables and transforms key plant operations (quality,       operations, warehouse, and storage, maintenance) with focus on productivity, collaboration, traceability, visibility, and governance
  • Digital Commerce- Next generation direct to consumer (D2C), business to business (B2B) solution with innovative features, to create a seamless purchase journey for both consumers and business enterprises


  • Consistent and agile delivery of brand experience
  • Enhanced consumer engagement across various online touch points
  • Effective campaign management through a transparent and unified view of campaigns
  • Ability to measure ROI for social media efforts with superior analytics

The TCS Advantage  

  •  A competent and dedicated team of industry and technology specialists with expertise in implementing social and digital solutions for companies in various consumer packaged goods (CPG) sub-industries
  • Expertise in the digital marketing space, creating a closed loop digital marketing strategy to maximize ROI
  • Customized digital marketing solutions that address industry-specific challenges related to government regulations and consumer dynamics
  • Specialized TCS digital marketing tools, including Listening Platform, Promotion Management, and Social Analytics

Reach Us.