TCS Karma Gamification Offering

Globally, across enterprises, millennial employees and customers are increasingly shying away from traditional processes and non-engaging systems. The growing competition from industry players and disruptors makes it imperative to provide customers and employees immersive processes and systems, to continuously engage them and make these part of their routine.

Driving attention and adherence to business processes among employees and generating brand awareness and recall with customers is a challenge common to most companies. In today’s era of hyper connectedness and reduced attention spans, companies need to leverage gamification practices to address this challenge. To improve the level, reach, and effectiveness of interactions, enterprises need both the platform and services to apply gamification in everyday business processes.

Gamification involves the application of game design principles and techniques in nongame environments to provide an enterprise the opportunity to make business processes interesting and engaging. Companies can use gamification–reward points, badges, leaderboards, and other game mechanics – to better engage with customers, and reduce churn.

Tata Consultancy Services' (TCS') Karma Gamification solutions drive adoption and user engagement by incentivising every value-adding action performed by users across the enterprise ecosystem. By informing and engaging users, businesses can reduce operational costs, increase performance and improve employee and customer satisfaction.

Find out more about TCS' Karma Gamification Platform, and how it can help you with

  • Increased customer satisfaction
  • Improved brand recall
  • Higher employee productivity
  • Enhanced operational efficiency

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