Digital Enterprise

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Enterprise Mobile App Security
The mobile application layer has become more vulnerable to attacks due to below par device, data, and systems, and not surprisingly, attackers have shifted their focus to the mobile application layer. This paper brings you the key to a successful and secure digital strategy.
Monetizing Data: Trends, Approaches, and Key Factors Underlying Revenue Stream Generation
Digital consumer economy generates tremendous amounts of customer data at every fraction of a second. This paper discusses why CxOs are considering monetizing or productizing their information assets despite the huge costs associated with it.
Improving Marketing Response Rates through Location based Mobile Marketing
Marketers can leverage physical location as another facet of the consumer's real- time context, to provide more personalized, relevant marketing offers and, in turn, drive revenue. This paper provides insights into location based marketing services as an emerging focus area and to encourage experimentation.

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