• Read the CEO Point of View
    • TCS Trend Study 2012
    • North America ramping digital mobile consumer
    • Europe geared digital mobile consumer
    • Asia Pacific embrace digital mobile consumer
    • Latin America responsive digital mobile consumer
  • Implications and Recommendations
  • Global industries key findings
    Global Industries
    Our 664 surveys from North America, Europe, Asia-Pacific and Latin America gave us a sufficient sample to explore 17 industries, from airlines to automotive manufacturing. Here, we compare these 17 global industries along a number of dimensions.
    Global industries key findings
  • Case study geisinger health system
    Case Studies in Pioneering Mobility Initiatives
    Here, we highlight a few companies that have taken the lead in responding to the so-called digital mobile consumer and adopting mobility initiatives to increase customer loyalty, enhance customer experience and provide superior customer assistance.
    Case study geisinger health system
  • Infographic responding digital mobile consumers
    Infographic
    We captured how large organizations have been revamping their strategies, products and processes to win the loyalty of consumers who use mobile devices to do business with them.
    Responding To The Digital Mobile Consumer Infographic responding digital mobile consumers
    Engaging Digital Mobile Consumers Infographic engaging digital mobile consumers

The New Digital Mobile Consumer:

How Large Companies are Responding
We capture how over 600 companies across North America, Europe, Asia-Pacific and Latin America are responding to win the loyalty of the new digital mobile consumer.
A TCS Global Trend Study - September 2012

Read more: Race to win the digital mobile consumer    Download PDF
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