Enterprise Solutions

Retail Customer Experience Management Solution

TCS’ Retail Customer Experience Management (CEM) Solution is a one-stop-shop to effectively manage shopping experiences across multiple touch-points: online, mobile, in-store (point of sale), call center and social media.

Our Solution | The TCS Advantage | Download PDF

Our Solution

The solution includes pre-built integrations and connectors that provide a 360-degree view of the customer. Our solution integrates Oracle’s Siebel CRM with ATG Web Commerce, Oracle Business Intelligence (OBIEE), Oracle Real-Time Decisions, and Oracle WebCenter Suite to help you support your brand’s position.

Our solution includes the following components:

  • Marketing
  • Loyalty
  • e-Commerce
  • Real-time offers
  • Marketing resource management
  • Advanced analytical insights for customer segmentation
  • Lifetime value models

The TCS Advantage

  • Rich domain expertise: TCS has a deep retail industry capability, thought leadership in loyalty programs, and significant experience in implementing next-generation loyalty and integrated CEM
    solutions for retail companies around the world. Whether its sophisticated customer centric processes and technology for digital retail business models or passionate customer oriented processes for traditional retail business models – we have successfully delivered it.
  • Solution to specific loyalty pain-points: TCS’ solution enhances the Oracle Loyalty Suite, by addressing retail industry specific needs like invoice handling, partial goods return, flexible statement generation and publishing, forced redemption for voucher generation, integration with wireless vendors etc.
  • Pre-built accelerators and demo center: In addition to functional flows to map to retail CEM specific functionality, TCS has an extensive array of good-to-have add-on functionality, including prebuilt dashboards and KPIs for analytical purposes. We also have a dedicated demo center for retail-specific CEM scenarios which showcase all accelerated business flows and “bolt -ons”. As a global systems integrator, TCS brings in deep implementation experience and strong delivery capability with an experienced resource pool who are OPN certified on several leading Oracle Products.

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