Given the fact that digital innovations and enhancements are continuously disrupting traditional business models, there stands an urgent need for non-profit healthcare organizations to start treating data as an asset and begin leveraging the benefits of business intelligence.
So what should a non-profit healthcare organization do?
A non-profit healthcare organization generally develops reports based on donor contributions per business unit. The problem is that these reports are not integrated with organizational data. Hence, such organizations must implement a BI solution which can streamline enterprise-wide data management. Following are the building blocks of this approach:
- Integrating 720 degree view of customer- A system that keeps a record of each and every minute interaction the customer had within any department of the organization.
- Setting up a “Customer Hub”- To be able to efficiently combine data from all available sources in the organization, the data coming from multiple silos should be easily configurable and extensible. Thus maintaining a “Customer Hub” is suggested.
The future of non-profit healthcare organizations rests on building a solid donor base. These organizations must lead in this direction driven by in-depth analytics insights and making the right use of available information. For detailed thoughts on how non-profit healthcare organizations can leverage the use of business intelligence in order to secure their future, suggest reading the point of view.