From aligning your IT with your business needs to an end-to-end strategy for transforming your enterprise, TCS has the world-class experience and expertise that you need. Contact a consultant today.

Email TCS:

Find a TCS Location:

Emerging Markets Advisory Services


Support, strengthen and validate your emerging markets’ plans considerably with TCS’ Emerging Markets Advisory Services that span market insights, consumer and end-user research and competition analysis, among others.

The TCS Advantage

TCS is a trusted partner for leading global customers and has a proven track record of delivering business advice and solutions tailored to specific issues and challenges across markets. Our life sciences team is powered by a multi-disciplinary consulting team, equipped with in-depth industry knowledge and substantial experience in providing comprehensive solutions across the value chain (from advisory to post-implementation support) for the life sciences industry (Pharma, Biotech and Medical Devices) in the emerging markets.

We have a strong brand presence (40+ years) in India and bring to the table an in-depth understanding of the market and practical insights, supported with a well-established partner ecosystem for a variety of adjunct services (one stop solution).

Solutions/Servies we offer

TCS’ range of services can be tailored to your specific needs.

Market Assessment, Insights and Analysis (an in-depth market understanding to achieve desired business objectives)

  • Market Assessment
  • Market Sizing, Share and Segmentation
  • Regulatory Impact Assessment

Trade, Distribution and End-user Insights and Analysis (insights across product features / design, pricing, promotion, branding and communication)

  • Trade and Distribution Value Chain Analysis
  • Consumer / End-user Research and Insights

Competition Analysis and Positioning (benchmarking performance at a product, therapeutic category and organization level)

  • Organization Benchmarking
  • Product / Category Benchmarking
  • Competition Score Cards and Strategic Posturing

Growth and Sustenance Strategy (business recommendations for a sustainable business and operating model (re)design)

  • Market Entry / Access / Protection Strategy
  • Strategic Partner Evaluation and Selection
  • Financial Feasibility and Sensitivity Analysis

We offer a range of services, which can be tailored to your specific needs. Click on the image below for more details.

Solution Benefits

  • Achieve strategic objectives of revenue, margin growth and sustained innovation
  • Demystify emerging markets - opportunities, challenges and their defining characteristics
  • Get practical recommendations that do not stop at formulating strategies but go beyond, up to implementation roadmaps and execution
  • Zero in on synergistic partnerships to create a superior strategic leverage
  • Stay ahead of the competition by anticipating the future and architecting the business to harness identified opportunities

White Papers

The Ten Commandments - Acing the India Med-tech Opportunity

In this white paper, we highlight the most critical issues plaguing the med-tech market and formulate a specific action agenda encapsulated in the form of Ten Commandments. Five of these are about getting the functional focus right and the other five urge med-tech companies to adopt a macro perspective of the business.


Emerging Market Advisory Brochure

Learn how TCS’ Advisory for Emerging Markets (EMs) aims to strengthen and validate your EM plans and strategies through services that span market insights, competition analysis, and growth and sustenance strategies.

White Papers

Bric by Bric(k)

Learn about TCS’ Emerging Markets Index (EMI), which guides life sciences companies with the assessment of relative strengths and future potential of BRIC markets.