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Marketing Management


Manage your product portfolio, understand consumer behavior and increase the RoI of your marketing campaigns using TCS’ expertise in marketing management.

The TCS Advantage

Our rich consulting experience and comprehensive solutions can help you combat the challenges of developing a granular understanding of customer requirements to offer customized products and services. We help create a consistent view of customers across the enterprise and enable greater customer participation in product and service development.

Solutions/Services we offer: 

  • Product pricing management: Optimum pricing of products based on product line, market segment and competitive environment
  • Product portfolio management: Tracking of the entire product portfolio including new products, growing products, and retired products
  • Marketing portal design: Design of brand and product specific portals on interactive platforms that offer superior user experience to customers
  • Campaign management : Launch of targeted campaigns on different channels and measuring their performance
  • CubbuZZ: Viral promotion platform to manage promotional activities on multiple channels with real-time measurement
  • Customer analytics: Offers data-based decision-making capability to manage, measure, and optimize interactions with target audiences across all touch points
  • Voice of Customer Analytics: Understanding customers’ expectations, opinions and perceptions towards a brand, products and services
  • RewardzTM: Cross-channel management of loyalty and rewards programs with dynamic segmentation and personalization
  • Deals platform: A hosted deals and promotions platform to tap consumer segments based on their interests and profiles