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Do-It-Yourself-Advertising (DIYA)


Do-It-Yourself-Advertising (DIYA) is a fully automated solution that enables media publishers to provide a unified interface for their small and medium business (SMB) advertisers to budget, plan, manage and optimize their advertising campaigns. It also provides a flexible and transparent way of designing and launching campaigns at lower costs.

Client Challenges

Media publishers face the following challenges when dealing with their SMB advertisers:

  • High cost of servicing the SMB segment in contrast to the revenue earned from that segment
  • SMB advertisers’ dependence on advertising agencies to design, launch and manage their campaigns, which results in additional costs and lack of transparency
  • Inability to effectively leverage all channels with the current set of tools

What TCS Provides

TCS’ Do-It-Yourself-Advertising (DIYA) platform helps you maximize the gains from your SMB advertisers. Its salient features include the following:

  • Is a comprehensive solution for cross-media advertisements, which are offered through a single window
  • Supports a large number of advertisement types and formats
  • Is flexible and extensible, as compared to Commercial Off-The-Shelf (COTS) products
  • Can be implemented in a customer environment or on the cloud
  • Includes a built-in Ad Builder and Ad Library that facilitates the design and creation of advertisements for multiple channels

Business Value

  • Reduced cost of managing SMB advertisers
  • Increased utilization of the inventory
  • Creation of inexpensive advertisements for SMB advertisers
  • Increased transparency and ease of use for SMB advertisers
  • Enhanced cross-selling and rapid roll-out of promotional offers