Analytics
Client Challenges:
- Increasing complexity in organizational ecosystem, hence clouding the visibility of critical business parameters
- Requirement of faster turnaround times keeping in mind the multitude of options for consumers
- Competitors who strategically use analytical tools to gain business momentum
- Rapidly changing customer usage trends
- Increasing cost of decisions, with very little elbow room for error
What TCS Offers:
TCS offers a bouquet of solutions, which give insights into the historic performance till date and the road ahead for the organization. We have the required cutting edge technological skills to ensure that the customers benefit immensely.
We provide integrated BI solutions that enable our customers to take faster and better decisions.
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Unified Communications
Client Challenges:
- Reducing reaction time to exceptions in processes
- Making smarter and faster use of information
- Improving collaboration between key personnel
- Achieving specific business objectives
What TCS Offers:
TCS has strong Alliances with leading technology vendors in the Unified Communications space. Our Unified Communications offerings enable the Consumer Products clients to optimize their operations by leveraging existing investments and achieve greater business efficiencies through incremental investments in technology. Our Unified Communications Lab showcases Demos that highlight how the Unified Communications layer interacts with various business applications using typical business scenarios specific to the Consumer Products industry.
TCS offerings:
- Ready to Deploy UC Prototypes for Identified common Business Scenarios in an SAP environment
- Identified Customer Pain Points that UC can tackle
- Create a Business case for usage of UC, Technology partner evaluation, Implementation and Support
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Demand Signal Repository
With a myriad of sources from where voluminous information is flowing in, organizations are stuck with the data, not fully utilizing the valuable data to make timely decisions - this is where TCS' Demand Signal Repository (DSR) pitches in changing the business landscape for our clients.
Client Challenges:
- Poor demand forecast accuracy
- Managing demand signals efficiently and increasing precious margins
- Inability to sense the acceptance of new products
- Sub-optimal On-shelf availability
- High demand-latency
- Low order-to-cash efficiency
What TCS Offers:
TCS Demand Signal Repository is a cutting-edge solution that leverages the technological expertise and business insights of more than 2000 consultants who work for our CPG clients. This revolutionary solution enables the organizations to plan hitherto unseen levels of accuracy and sophistication from production scheduling based on real-time information to pricing impact reports that helps you out-think your competitors.
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Trade Promotion Management Offering
Client Challenges:
- 90% of all promotions fail to provide positive Return on Investment (ROI)
- Integrating disparate data sources POS, Syndicated data, ERP, forecasting system for insights and improving ROI on future promotions is a challenge
- Integrating trade promotion planning and retail execution throughout all steps of supply chain
- Process immaturity as current TPM process not in line with industry best practices
What TCS Offers:
TCS offers a comprehensive and integrated Trade promotion management solution to address the needs of the consumer products companies, including:
- Package Evaluation : Help companies evaluate best package solution available in the market.TCS has built ready to use tool kit consisting of Health check questionnaire, Functional Requirements log, process maps, RFI template, Functional analysis & ROI template for evaluating the packages.
- TPM Implementation: Help CPG companies in implementing TPM packages such as Demantra, Siebel, SAP & CAS. Help CPG companies accelerate implementation of Trade promotion solution with solution accelerators - predefined business process maps, industry best practices, predefined KPIs.
- TPM Optimization: Offers framework to integrating disparate data sources POS, Syndicated data, ERP, forecasting system for insights and improves ROI on future promotions. Focused on Post promotion evaluation and Pre –planning stages of promotion cycle. Currently building models on SAS platform and help accelerate implementations with pre-defined customer centric KPIs, dashboards and alerts to optimize promotions.
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Business Process Modeling
Client Challenges:
- No single repository for various teams to model, access and analyze the processes, procedures, SOPs, control points
- Process knowledge existed in the minds of business users. Efficient translation of this process knowledge into proper process maps was a very critical challenge.
- Assessing process with industry standard processes and benchmarking
- Monitoring the business and IT KPIs
- Business process governance
- Single source of truth to assess the processes during Merger and Acquisition
- Speed to market
- Adherence to regulatory compliances
- Business users were not ready for new technologies
- Process documentation was outdated and no procedure existed for making regular updates
What TCS Offers:
TCS' end-to-end Business Process Management (BPM) capability with the breadth and depth of expertise in enabling technologies are very important for Business Process Management. TCS has carried out BPM exercise at multiple customer places across the globe and delivered significant improvements in the efficiency of various processes.
TCS offerings:
- Business Process Consulting
- Implementation of BPA tool
- Porting / Enhancing / Modification of processes in BPA tool
- Enterprise Architecture (aligning IT architecture with corporate processes) & LEAN initiatives enabled thru’ BPA
- Impact analysis on the processes configured in ERP
- Benchmarking and KPI evolution
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Web 2.0 enabled Consumer Collaboration
Consumer Generated Media is rapidly gaining focus, thanks to the burgeoning social media tools, sites and services. While all these are ‘Consumer-centric’, the opportunity for the brand lies in using this stage to join conversations and mine consumer insights. In an era where customer reviews drive ‘consideration’ and ‘purchase’ of a brand, not joining the community would cost a brand it’s most educated, involved and evolved audience.
Client Challenges:
- Declining popularity of Traditional Media vehicles; web eating into television watching time
- Traditional mediums handicapped without ‘Interactivity’, the new element of communication; Monologues are ‘out’ and conversations are ‘in’
- Consumers seamlessly moving across mediums
- Enterprises no longer in control of information or communication
- ‘Prosumers’ in place of ‘consumers’; Word-of-mouth has a much larger scale and reach with web 2.0
What TCS Offers:
TCS has well established Innovation labs, Web 2.0 Innovation frameworks apart from rich experience in building web 2.0 sites and micro-sites. TCS also has a dedicated Web 2.0 Lab that focuses on leveraging the latest trends and innovations in this space. Our Innovation framework is intended to help marketers gain consumer insights for the innovation process. It uses social media to generate ideas, explore need gaps and also have the ideas evaluated by the consumers for greater success in the market.
TCS offerings:
- Pre-built prototype for representative sites / microsites
- Consulting with customers for both drawing up of their Consumer Collaboration Strategy & Roadmap and Technology Enablement
- Leveraging the power of Web 2.0 to enhance Consumer Collaboration
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Business Transformation
Client Challenges:
- Non-Standardized and Non-optimized procurement business processes leading to inefficiencies
- Suppliers are non-cooperative and not technically equipped; Ineffective Supplier collaboration and management
- Catalogs are not user friendly leading to creation of more Free Form Text (FFT) and thus leading to increase in the non-catalog purchase
- Too many manual touch points leading to longer cycle time and inefficient procurement processes
- Users are not able to track the status of their document like Purchase Request, Purchase Order, Goods Receipt, Invoice, Advance Shipment Notice, and Order Confirmation across various stages
- With processes not centralized, regional specific processes and teams for local purchase and multiple procurement applications operate in silos
- Delay in on time delivery and on time payment
What TCS Offers:
TCS' rich experience and expertise in executing “LEAN enabled Business Transformation” and “LEAN enabled Procurement Transformation” projects can help organizations bring in efficiency and effectiveness in business operations. By applying LEAN techniques, organizations can minimize handoffs, wait times, validation checks and improved straight through processing. TCS uses DMAIC Technique of Six Sigma to improve the processes incrementally.
TCS has experience in implementing various eProcurement products available in the market and recommends standardized and streamlined business processes to customers across various units to help them move up the value chain.
TCS offerings:
- Consulting, process re-engineering, benchmarking
- Business process standardization
- Applying LEAN & Six Sigma techniques to bring in process efficiency
- KPI recommendation & implementation
- Technology Implementation / Upgrade
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Food Safety and Traceability
Client Challenges:
- Reduction in Consumer Confidence
- Product Recalls
- Brand Dilution and Failure
- Loss in sale thus impacting directly the top and bottom line
- Lost customers and revenues; Lost jobs at manufacturers and suppliers sites
- Time, money and effort spent to recapture the market
- Increased legal fees and never ending litigations
- Decrease in stock performance of all connected organizations in the Supply Chain
What TCS Offers:
TCS' “Traceability” offering and solutions addresses “Traceability” needs of organizations. TCS helps organizations evaluate the best of breed traceability solutions in the market and have rich assets, artifacts and solution accelerators to deploy traceability solutions. TCS' adopts a defined approach and methodology to streamline the “Internal” traceability within the organization and “Chain” traceability for trading partners / players in the supply chain. TCS suggests implementing the GS1 or ISO standards which defines business rules, standards and minimum requirements to be followed when designing and implementing a traceability system.
TCS Traceability Solution adopts a four-phased chain traceability implementation: Analyse and Prepare, Plan, Implement & Operate, and Monitor & Refine.
TCS offerings:
- Feasibility study & Impact analysis to implement a traceability system
- Consulting
- Product Evaluation of Traceability products
- Implementation of “Traceability” product
- Bespoke development of the “Traceability” solution
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Trade Promotion Management Analytics
Client Challenges:
- CPG companies have heavily invested in Trade Promotion Management systems with little analytical capability.
- Account managers responsible for designing promotions lack the big picture due to unavailability of insights
- Account managers are more focused on exhausting available budgets with little focus on ROI from such promotions.
- Lack of well defined TPM KPIS to measure the success of these promotions.
What TCS Offers:
TCS has the experience and capability to conduct an initial study of the current trade promotion process and various other data sources used for Pre and Post promotion planning processes and build an analytics platform which would enable CPG Company to improve the efficiency and effectiveness of their current Trade Promotion process.
TCS helps clients develop a robust analytics platform which will leverage data from disparate sources, both internal and external to disseminate meaningful insights for managing trade promotions effectively and efficiently.
TCS offerings:
- Modeled its analytics offerings on SAS and Oracle Demantra platform
- Hosted Analytical offering using SAS
- Pre-built connectors to SAP and Oracle Siebel.
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Retail Execution Solution for Emerging Markets
Client Challenges:
- Different Sales Channels; over 90% of the revenues from unorganized retailers constituting a large number of High Frequency Stores managed by Territory Distributors
- Large numbers of distributors and outlets servicing consumers in these markets, require a large field force employed by distributors and redistributors
- Communication infrastructure is often weak due to infrastructural challenges such as limited broadband and GPRS connectivity - SMS is often the most popular cheapest form of communication in the emerging markets
- Educational background and technology familiarity inconsistent across territories with monthly income as low as $100 per month. Attrition rate is very high and knowledge about technology and its application is very weak
- Manual processes capturing field-level data on pre-printed stationery makes consolidation tedious and impacts timeliness of data required for analysis. At the same time, cost justification of expensive technology is difficult
What TCS Offers:
TCS offers a cost effective retail execution solution addressing the challenges faced by CPG companies in emerging markets and highlights use of Retail Execution Technology to improve field level execution of sales and marketing strategies. TCS' Retail Execution Solution offers the following advantages:
- Helps field force plan their field level activities, captures performance of retail outlets, and reports market intelligence
- Inter-operability and integration of solution with common CRM and ERP back-end application such as SAP and Siebel
- Low costs as the application can be operated on low end mobiles
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