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Consumer Electronics

 

In an industry where demand is driven by consumer income, the rate of product innovation, manufacturing efficiency, effective marketing and distribution determines profitability. Success in this highly competitive industry is determined by isolating winning technologies that can touch consumer lives. TCS offers end-to-end IT solutions for the Consumer Electronics companies spanning consulting, application development and maintenance, and infrastructure services, high involvement & low involvement product lifecycle, customer retention and brand imaging.

Client Challenges

  • Need for developing new products that are high performance, low cost, and easy to use
  • Continuous need for new product innovation
  • Intense competition from the increasing no of players  in the market
  • Short product life cycle due to rapid change of technology
  • Challenges in emerging markets - Large number of distributors and High Frequency Stores to be serviced
  • Real time forecasting capabilities to account for changes in demand due to promotional and seasonal fluctuations.
  • Retain and expand market share of a product

What TCS Provides

  • TCS Retail Execution Solution addresses the challenges in the emerging markets by introducing low cost technology solutions to enable field force to plan and execute store level initiatives and also capture field level data and send back to HQ for insights for improving product availability and merchandising in this critical channel
  • TCS Demand Signal Repository Solutions increases on-shelf availability, improves Order-to-Cash and helps sense new product availability. This combined with BPO and KPO services can increase productivity of account teams and field merchandisers by mining for highest value store-level interventions, literally overnight
  • Infrastructure to enable collaborative innovation using Web 2.0, co-innovation networks to sense emerging trends
  • Collaborative technologies like Unified Communications to re-orient supply chain to increase velocity and faster time to market
  • Ability to leverage global best practices in retail to develop and manage a world class retail IT, differentiate through Guided Selling, Loyalty Management, Non Conventional Selling and Post Sales Service