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Household and Personal Care

 

With rapid globalization and intense competition, the Household and Personal Care industry is evolving continuously with new innovations, attractive brand promises, and efficient supply chain management system becoming imperatives for growth. To sustain in an era where Supply Chain has to extend to the Store-Shelf, brand loyalty is dwindling, new products stay on shelf for shorter durations, TCS helps Household and Personal Care companies leverage Supply Chain efficiencies, analytics and manage trade promotions effectively.

Client Challenges

  • Accelerating Globalization, leading to large structural shifts for global supply chain organizations
  • Product innovation becoming a key strategic driver for growth
  • Increasingly Demanding Customers and hence the need for a highly responsive Supply Chain.
  • Providing timely insights into promotion performance
  • Lower prices and instant availability during promotions

What TCS Provides

As an end to end IT services, consulting and software solutions company TCS offers the following services:

  • Supply Chain Analytics to help executives take decisions regarding Key Supply Chain Drivers and Business operations to Establish metrics, Manage exceptions, Communicate with supply chain partners about time sensitive information and Plan collaboratively
  • Trade Promotion Optimization offers a closed-loop solution with transactional processes and analytics dashboards, Pre-defined proven business process maps and Pre-defined dashboards and customer centric business metrics that provide actionable insights for promotion evaluation and monitoring
  • TCS Retail Execution Solution for Emerging Markets include low-cost mobility solutions that are scalable, flexible and  can be tailored to different geographies based on local infrastructure constraints, investment capacity etc.
  • TCS Demand Signal Repository Solutions help increase productivity of account teams and field merchandisers by mining for highest value store-level interventions
  • TCS innovation labs specialize in Web 2.0 and NLP technologies to enable companies to connect with customers through innovation networks that engage consumers to derive insights