Press Release

TCS Named the Official Technology Partner of the 2012 Boston Marathon and the Boston Athletic Association

TCS announces that it is the official technology partner of the Boston Athletic Association and the 2012 Boston Marathon to be held on Monday, April 16, 2012.

Mumbai, April 12, 2012: Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS), a leading IT services, consulting, and business solutions organization, today, announced that it is the official technology partner of the Boston Athletic Association and the 2012 Boston Marathon to be held on Monday, April 16, 2012. The agreement features a strong presence by TCS at the marathon and the three-day John Hancock Sports and Fitness Expo held at the Seaport World Trade Center.

TCS has partnered with the Boston Marathon to sponsor and enhance the information kiosks and tables frequented by marathon runners and spectators throughout the race weekend. This year, TCS will field 18 runners, including TCS employees, clients and the company’s CEO. 

At TCS, we embrace the qualities running a marathon entails – commitment, passion and drive – and endeavor to uphold these principles in how we run our business,” said N Chandrasekaran, CEO & MD, TCS. “We are proud to be a 2012 sponsor of the Boston Marathon and to support the many thousands of runners who have made a personal commitment to excellence.”

TCS is also the exclusive information technology sponsor of the Bank of America Chicago Marathon (October 7, 2012) and the official technology partner of the ING New York Marathon (November 4, 2012). This is the third year that TCS will participate in all three major US marathons.

As part of these sponsorships, TCS will actively engage in increasing awareness of diabetes, a major health issue in the US, India and many other countries around the world. At the Boston Marathon, TCS will be offering cowbells in exchange for $1 donations to raise money for the American Diabetes Association, which is leading the fight to stop diabetes.

“Giving back to local communities and contributing to the greater good of society is a core value at TCS,” said Surya Kant, President, TCS’ North America, UK and Europe business. “TCS’ support of the Boston Marathon and continued efforts to raise money for the American Diabetes Association is a reflection of our commitment to wellness and our investment in society.”

About The Boston Marathon
Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of managing athletic events and promoting a healthy lifestyle through sports, especially running. The BAA’s Boston Marathon is the world’s oldest annual marathon, and the organization manages other local events and supports comprehensive charity, youth and year-round running programs. Since 1986, the principal sponsor of the Boston Marathon has been John Hancock Financial Services. The Boston Marathon is part of the World Marathon Majors along with the Virgin London Marathon, BMW Berlin Marathon, Bank of America Chicago Marathon and the ING New York City Marathon. Nearly 50,000 runners will participate in BAA events in 2012.

About Tata Consultancy Services Ltd. (TCS) 

Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPO, infrastructure, engineering and assurance services. This is delivered through its unique Global Network Delivery Model™ (GNDM), recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglomerate, TCS has over 226,000 of the world’s best-trained consultants in 42 countries. The company generated consolidated revenues of US $8.2 billion for year ended March 31, 2011 and is listed on the National Stock Exchange and Bombay Stock Exchange in India. For more information, visit us at www.tcs.com.

TCS Media Contacts:

Global:
Email:
pradipta.bagchi@tcs.com
Phone: +91 22 6778 9999

India:
Email:
ashish.babu@tcs.com
Phone: +91 22 6778 9077

USA / Canada:
Email:
m.mccabe@tcs.com
Phone: +1 646 313 4594

Europe / UK:
Email:
abhinav.kumar@tcs.com
Phone:
+32 2282 1927

APAC:
Email: sean.davidson@tcs.com
Phone: +65 9139 3668

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