The Customer: HDFC Securities Limited (HSL) is a leading stock broking company in India and a subsidiary of HDFC Bank, a renowned private sector bank. As a stock broking company, HSL has completed 13 years of operation serving a diverse customer base of retail and institutional investors.
TCS’ Solution: Securities Trading and Securities Processing solutions from the TCS BaNCS suite of products
HSL has taken online trading to the next level by launching a slew of innovative trading products such as eMargin, Encash, Cover Order and DIYSIP (Do-it-yourself Equity SIP). Now, trading and investing is further simplified with a 4-in-1 investment account, which facilitates the seamless transfer of move funds and securities within savings, demat, trading and investment accounts. Customers can also trade through multiple channels such as online, mobile, call center, branches or dedicated dealing desks. This has made the customer’s trading experience convenient and hassle free. HSL has also evolved with the changing needs of the investors. Thus recognizing the rapid increase in use of mobile and mobile apps, they took the right step forward toward mobile trading.
HSL has won several awards and accolades. It has been awarded as one of the ‘Best e-brokerage House ’ in the Runner Up category at Outlook Money Awards. This award is instituted by Outlook Money - a leading personal finance magazine in India and they won this award for three consecutive years.
HDFC attributes this recognition to the efficiency of the Securities Trading and Securities Processing Solutions from the TCS BaNCS suite of products. HSL has put in place a very robust trading platform to ensure high availability, performance and security. They managed this at a low cost and overheads vis-à-vis competition.
Vivek Joshi, CTO, HSL, said, “Our trading platform runs Securities Trading and Securities Processing solutions from the TCS BaNCS suite of products on the latest Oracle Sun Super Cluster platform, ensuring a very high availability and performance. This recognition (Outlook Money Awards) highlights the diversified product suite, extensive branch & call center network, direct easy access through internet and mobile and a strong retail customer acquisition strategy. The choice of opting for a leading vendor’s product has allowed us keep the costs low and remain focused on our core area i.e. brokerage operations and not solution development and maintenance, unlike other large broking firms who have in-house developed systems.”
TCS Management Speak:
R Vivekanand, Vice President, TCS, said, “The integrated front-to-back TCS BaNCS solution for Securities Trading and Processing gives brokers unmatched robustness and availability, with the ability to offer innovative products, a validation of TCS’ product design. TCS’ strong customer focus, collaboration and support DNA enables our customers to set industry benchmarks in operational efficiency, as demonstrated by the recognition we have got together with HDFC securities’ IT and operations teams.”