NEXT STEPS

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Media and Information Services

 

Since the advent of digital media, the media and information services industry is characterized by changing content consumption patterns, new business models and intense competition coupled with profitability pressures. TCS provides domain and technology solutions to media and information services firms. Our solutions help transform the business to make operations more efficient, flexible and agile.

Client Challenges

As value pyramids in the content value chain constantly shift, media organizations are looking to minimize costs and enhance organizational efficiencies to create an agile enterprise that is proactive to change by consolidating and optimizing their back office operations.

The industry faces the following challenges today:

  • Decentralized operations
  • High operational costs
  • Inadequate utilization / absence of subject matter experts
  • Migration to newer content formats
  • Shorter time-to-market
  • Non-standardized processes

What TCS Provides

Leveraging its IT-BPO synergy, TCS partners with organizations to reengineer processes and accelerate transformation. Our domain-specific solutions for the industry span the following segments:

Publishing:

  • Content management
  • Creation of page layouts, templates, style sheets, typesetting and PDF forms
  • Design services for catalogues, brochures, leaflets, cover page, newsletters, advertisements, image manipulation, illustrations, logos, graphics and charts
  • Webpage publishing, online newsletter development, online campaign management, report generation, search engine optimization, Yellow Pages publishing
  • End-to-end directory publishing services, which include account management, listing management, pagination, ad production and book close

Information Services:

  • Data extraction
  • Data management functions 

Business Value

  • Cost rationalization with cumulative savings of up to 40% and above through lift-off gains, efficiency levers and technology improvements
  • Increased operational efficiencies through year-on-year productivity gains and the deployment of Lean and Six Sigma frameworks with various automation tools
  • Platform-based solutions that enable you to leverage the best-in-class business process and technology solutions in a utility-based, multi-tenant environment
  • Faster time-to-market with TCS’ proprietary tools and technologies that aid in the digitization process

Learn more on how TCS’ Media & Information Services division provides end-to-end content value chain solutions and services.