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Connected Marketing Solutions


Engage, measure and optimize interactions with target audiences across all touch-points, including mobile and social, enabling an overall increase in Return on Marketing Investment (RoMI), with TCS’ Connected Marketing Solutions.

Client Challenges 

As consumers embrace new technologies and emerging channels, these provide newer means for marketers to connect with them. The key challenge for today’s marketers is to provide the right message at the right time through the right channel. Maintaining brand consistency, coordinating with multiple internal and external service providers, developing actionable insights that reflect a complete and accurate understanding of the customers and speed-to-market are clear challenges.

In a highly competitive business environment and rapidly changing customer behavior, companies need optimized and integrated marketing processes, systems and innovative platforms that will deliver customer-centric interactions.

Today’s marketers face the following challenges:

  • Reducing cycle times for campaigns, product launches and content production
  • Making the right decisions by leveraging large amounts of data and preparing a comprehensive snapshot of the customer
  • Creating enhanced customer experiences, which foster loyalty and help the brand stay ahead of the competition
  • Managing global as well as local marketing campaigns efficiently
  • Increasing transparency and demonstrating returns on marketing investments

What TCS Provides

TCS’ Connected Marketing Solutions aim to bridge marketing and IT, providing reality-based innovations—delivered in partnership with our customers’ marketing organization, leveraging global best practices and deep domain expertise, thus enabling you to engage, measure and optimize interactions with target audiences across all the touch-points. The solutions allow for enhanced marketing velocity, an overall increase in Return on Marketing Investment (RoMI) and enable you to tap the evolving digital channels such as mobile and social media marketing. Our solutions include consulting services, business solution frameworks and cloud-based platforms, all of which are backed by strong domain and delivery expertise in areas including social business solution, connected digital experience solution and voice of customer analytics.

Our global delivery capabilities and industrialized approach to technology solutions delivery and management greatly enhance productivity and ensure discipline, reliability and risk reduction—leveraging our vast experience across diverse verticals and alliances to deliver solutions.

Business Value

TCS’ Connected Marketing Solutions enable the following:

  • Increased responsiveness
  • Improved turnaround times
  • A culture of continuous innovation
  • Enhanced ability to engage, measure and optimize interactions with customers by delivering connected digital brand experiences

With extensive global experience across multiple industries, we are best placed to offer your business the mix of skills required to innovate and significantly impact your customer interface, be it individual customers or other businesses. We can help you achieve greater business agility by optimizing your processes to achieve marketing operational efficiencies and harness our innovation and delivery capabilities to generate value from your investments.


Connected Marketing Solutions

TCS’ Connected Marketing Solutions are designed to help you connect your target customers, enterprise, data, channels and messaging – so that you can build a connected brand experience.

White Papers

Changing Landscape for Banking and Financial Services – Redefining the Business through Compliance and Connected Marketing

In this white paper, we analyze the impact of the above three drivers of change on the future IT investments, nature of solutions expected and their contribution in redefining the industry operating models.

White Papers

Should Pharma Listen? Social Media Listening for the Pharma Industry

Today, while most industries rapidly take up social media listening, the pharmaceutical industry remains a notable exception. In this white paper, we evaluate the case for pharmaceutical companies to monitor conversations on social media and explore the possible options.