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Digital Transformation Solutions


Increasing digitization offers enormous opportunities for enterprises to refine their business models and prioritize their investments in digital technologies. Leveraging TCS’ domain expertise, frameworks and tools, we help enterprises navigate through the complexity and ambiguity of enabling a holistic digital transformation.

Client Challenges

Today, marketers are confronted with the following key challenges:

  • Differentiating across products, services and touch points
  • Creating a valuable and compelling customer experience
  • Maximizing the value of customer relationships and interactions
  • Delivering personalized customer experiences that are consistent, reliable, accessible and valuable
  • Choosing from a number of complex technologies that enable digital transformation

What TCS Provides

The four facets of TCS’ Digital Transformation Framework include the following:

  • Digital Strategy: We define a clear a roadmap, derived from a series
    of assessment audits such as the following:
    • Digital Assessment
    • Customer Experience Assessment
    • Social and Mobile Strategy Definition
    • Enterprise integration roadmap

Once we defined a clear roadmap, digital transformation can help you address your most significant priorities and achieve both internal and external benefits, in the following areas: 

    • Customer experience
    • Efficiency
    • Productivity
    • Innovation

  • Digital Solutions: Connected Digital Experience Solutions help you engage better with customers through improvements in the breadth, depth, relevance, focus and continuity of interactions. Our hosted platforms and solutions combine leading-edge technology and analytics to transform the online experience for your customers.

  • Business Process Integration: TCS’ vertical solutions and assets are at the core of its Digital Transformation Framework for Business Process Integration. This involves the redesign of line of business applications incorporating business processes, business rules and the appropriate KPIs to cater to the integration requirements of digital transformation.

  • Business Analytics: TCS’ analytics solutions and assets as a key component of the framework help you with the following:
    • Customer data management and advanced customer segmentation
    • Analytics insights, which help ensure that the value proposition is designed, priced and presented in the most relevant and impactful manner

Business Value

We help you leverage your digital assets to the fullest with the following:

  • Prioritizing investments in digital transformation to achieve maximum benefits for the enterprise
  • Maximizing the value of customer relationships 
  • Driving organization and employee productivity by leveraging digital tools aligned to business objectives such as the following:
    • Reduced selling, delivery and service costs
    • Accelerated time-to-market
  • Responding to market needs and expectations by creating innovative and differentiated products and services


Digital Transformation

We, at TCS, help you with prioritize investments in digital transformation to achieve maximum benefits for the enterprise.