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New Product Development Solutions


Our New Product Development (NPD) offering includes solutions, services and products spanning the complete product development lifecycle, from ideation through design to manufacturing and production across various industries.

Client Challenges

  • Development of innovative products while adapting to new technology trends
  • Introduction of new products within shorter time frames
  • Need for rapid evaluation of product designs through virtual prototyping
  • Adherance to regulatory requirements and industry standards
  • Optimization of product performance and reduced product development costs

What TCS Provides

Product Design: TCS’ Product Design Solutions help customers in the following:

  • Conceptualization: Product ideation, converting marketing requirements into product concepts, product styling or applying packaging criteria
  • Preliminary Design: Feasibility studies, use of DFM, DFA and DFMEA techniques to optimize and validate designs, value engineering and virtual simulation
  • Detailed Design: Expertise across mechanical, electrical and electronic domains is leveraged upon for modeling, simulation and actual implementation for the components, subsystems or complete products

Product Engineering: TCS’ Product Engineering solutions help customers assess and improve product performance, using advanced mathematical modeling and simulation tools. This is done at different levels of fidelity, from physics-based models at component level to more abstract models at system level. These solutions help customers move from physical to virtual prototyping. We can also formulate, analyze and interpret the outcome of the simulation tests.

Product Manufacturing: TCS’ Product Manufacturing solutions help customers in ensuring the manufacture of components and prototypes according to the required specifications using SLA, FDM and SLS techniques. TCS with its own facility and alliances can develop and test the physical prototypes, which then undergo a rigorous V&V and conformance certification processes.  

TCS’ NPD services span the following areas:

Business Value

  • Improved innovation and product management
  • Reduced product development cycle time and cost
  • Increased profitability and market share
  • Enhanced product performance and functionalities
  • Quicker response to market changes

Client Thoughts

“We are pleased to have formed the strategic relationship with TCS and believe it demonstrates an ideal combination of engineering compliance and innovation, whilst delivering cost efficiencies to our end client.”
- Morson Projects, UK, Steve Seddon, Executive Director

TCS has delivered successfully to tight and aggressive program schedules. The reusable tools created would also help BEA save time and manpower on future projects.”
- B/E Aerospace, Chris Winstrom, Chief Program Manager


IISc BangaloreIntel, JasParQualcore Logic, Xilinx

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New Product Development Solution

Tata Consultancy Services (TCS), offers New Product Development (NPD) offerings to help you launch and develop new products and services in faster and cost-efficient manner.

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