Customer Relationship Management (CRM)

TCS helps organizations devise and implement CRM strategies and solutions that become the backbone of their customer acquisition and retention strategies, and helping them foster loyal, profitable customer relationships.

Client Challenges

  • Creating and sustaining loyalty of a demanding customer base
  • Sustaining profitability in highly competitive and rapidly changing environments
  • Building and managing complex customer information

What TCS Provides

Integrated Customer Data Management

This solution helps your organization synchronize partial and fragmented data from various sources, providing a complete customer profile with no loss in data quality.

Subscription Management

Specifically addressing areas within the media and entertainment industries, this TCS solution allows enterprises to maintain and grow Average Revenue per User (ARPU) through customer retention programs, process improvements, and product innovations.

Trade Promotion Optimization

This closed-loop solution features integrated, collaborative trade promotion processes that help manufacturers streamline existing business processes and optimize trade promotion spending. It uses a combination of transactional processes and analytical dashboards for pre-promotion planning, promotion execution, monitoring, and post-promotion evaluation. It provides consumer goods companies with insights into promotion tactics for higher sales, improved brand loyalty, as well as ways to manage and measure trade promotion effectiveness.

Pre-paid Telecom Customer Care

This comprehensive customer-care solution features a lightweight, highly scalable three-tier architecture designed specifically to address the distinctive needs of this sector. Cost-effective, less complex than existing packaged solutions, simple to learn, capable of handling high subscriber volume, the solution can be easily integrated with legacy systems and provides a complete view of the customer.

Intelligent Inbound Customer Marketing

This solution helps marketers transform service-oriented contact centers into revenue-generating channels, using a combination of historical, personal, and contextual data to create a real-time customer profile. Combined with real-time analytics and business rules evaluation, it delivers the highest-impact offers to customers at the moment of interaction, increasing long-term profitability.

Contact Center Analytics

This solution analyzes performance through integrated and holistic data views from multiple contact center systems, increasing customer satisfaction to providing insights, learning, and forecasting.

Collaborative CRM for the Automotive Industry

This web-based solution is hosted by the manufacturer and emphasizes collaboration between the manufacturer, dealer, and customer. Using a web-based application, contact center, and customer web portal ensures seamless two-way communication, knowledge sharing, and visibility across the enterprise. The solution covers all dealership functional areas and manufacturer processes, marketing, sales, and service management.

Business Value

  • Increased agility, productivity and profits
  • Reduced costs and risks in today’s diverse IT environments
  • Unified customer data across multiple business units and diverse functional systems, in order to provide reliable sources of customer information across enterprises
  • More efficient service, higher customer satisfaction, and reduced churn
  • Enhanced customer experience and increased revenue through improved cross- and up-selling 
  • Superior customer experience assured at every touch point leading to enhanced customer loyalty and increased brand image

Alliances

Oracle

For the past two decades, TCS has been developing and implementing solutions on Oracle technology; we are an Oracle strategic Global Systems Integrator and Certified Advantage Partner. TCS focuses on providing solutions across Oracle E-Business Suite, PeopleSoft Enterprise, JD Edwards EnterpriseOne, JD Edwards World, Siebel, and Oracle Fusion.
Download our brochure: Oracle Enterprise Solutions

SAP

As a trusted SAP partner, TCS offers various solutions from pre-implementation consulting to complete end-to-end implementation and post-implementation maintenance and support that help enterprises maximize ROI from SAP investments. TCS also implements various industry solutions such as IS Pharma, IS Retail, IS Oil and gas, and functional solutions such as Strategic Enterprise Management, Supply Chain Management, Business Warehouse, Enterprise Portals, and Customer Relationship Management for enterprises across the world.
Download our brochure: SAP Enterprise Solutions

Amdocs

TCS’ System Integrator Partnership with Amdocs allows us to implement Clarify CRM solutions for our customers.

ATG

TCS is an ATG software solution provider, offering services around ATG’s complete set of e-commerce solutions to help customers create a satisfied, loyal, and profitable online customer base. The TCS ATG Center of Excellence develops best practices and methodologies around ATG solutions to ensure faster, high-quality implementations for customers.

NEXT STEPS

From aligning your IT with your business needs to an end-to-end strategy for transforming your enterprise, TCS has the world-class experience and expertise that you need. Contact a Consultant today

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Case Studies

A Global Transportation and Logistics Company gains a unified view of its customers

One of the world’s leading transportation and logistics service providers wanted to gain a unified view of its customers and deliver the desired customer experience at all interaction points. Learn more about how TCS helped make this a reality.

Case Studies

TCS enhances CRM application capability for a global technology and manufacturing leader

Learn how TCS leveraged its technology resources and global delivery capabilities to enhance CRM application availability and capabilities for a global leader in technology and manufacturing.

White Papers

Cybernetics Approach to Sales Incentive Compensation Management

This white paper elaborates the cybernetics approach to understand Sales ICM, providing a 360-degree view of the system giving an insight into feedback loops that are crucial for the improvement, evolution and success of the Sales ICM system.

White Papers

Evaluating Customer Loyalty Solutions

This paper highlights the key parameters that can be used for evaluating the “Best-fit” CLP solution from the available options.