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Data Quality Manager


Cleanse, standardize, validate and de-duplicate your data set making your data trustworthy and providing accuracy and credibility to make business decisions, using the TCS MasterCraft Data Quality Manager.

The TCS MasterCraft Data Quality Manager is a web-based data quality management solution that helps in data integration initiatives to achieve a uniform and complete view of the master data. The product uses proven algorithms, derived from TCS’ rich research and experience, to provide an accurate and trustworthy data set for business.

Key Features

  • Is a simple, easy-to-use and feature-rich interface for enhanced user experience
  • Is available in both batch and real-time modes to cater to the varied needs of the information architecture
  • Has to the ability to configure user-defined, simple and complex rules for data quality determination and analysis
  • Allows the identification of user identity and household grouping for better insight on the customer
  • Provides special treatment for the identification of individual and corporate customers
  • Is a proven product, catering to the address variations in the India geography
  • Uses product classification to derive spend analysis
  • Uses TCS-built, proven algorithms to arrive at an accurate consolidation of master data
  • Is equipped with extensive experience in building the reference dictionaries for data cleansing and standardization

Key Benefits

  • Improve bottom-line by reducing erroneous customer records
  • Optimize the cost of campaigns with the identification of unique customers and associated households
  • Improve customer service by providing right-time service with the right and complete information of the customer
  • Improve top-line of the company by enabling programs of cross-selling with the identification of unique customers
  • Cleanse and standardize data sets for more accurate information generation, resulting in better business decisions