Despite the penetration of mobiles phones in rural areas, the potential for leveraging it for crucial information dispersal and providing valuable services remains largely unexplored. This has been due to language constraints and the inability to localize and personalize services to address individual needs.
- How can we reach individual farmer and understand his / her needs?
- How can we help small and medium farmers get important information about water, pesticide and fertilizer use?
- How can we help them conserve soil and warn them about sudden changes in the micro climate?
- How can we help them get better produce and better prices in the market?
TCS’ mKRISHI rural services platform provides answers to all these questions. mKRISHI’s strength lies in the fact that it can offer personalized advisory services in voice or graphic modes on simple cell phones. These services are based on real-time data as well as the needs of the farmers.
mKRISHI’s Benefits | mKRISHI’s Accolades
What TCS Provides
TCS mKRISHI is a personalized services platform that provides farmers with the benefits of Information and Communications Technology (ICT). It is an award-winning, patent-pending and innovative platform that delivers rural services. It attempts to connect the farmer with a variety of rural stakeholders by packaging multiple services and offers them over mobile and web technologies. Although mKRISHI integrates technologies such as wireless sensors, camera phone and script technology, it is much more than an IT tool. It ensures significant business benefits to the stakeholders by enabling them to reach the farmers directly, at a much lower cost than traditional channels.
Products: mKRISHI Lite | mKRISHI Regular | mKRISHI Plus
Empowering the Rural Community
Apart from the technological innovation that it has brought about, mKrishi has enabled a whole community – consisting of farmers and several rural stakeholders – to connect and exchange information and services. Many agri input companies, rural banks, crop insurance companies, government and agriculture universities now find it easier and less costly to reach a group of or individual farmers.
It creates a service delivery highway (platform) wherein the farmers, various stakeholders, government and agriculture research institutes (national / international) are all connected. This platform can evolve to add new services as and when needed or demanded.
This platform can work for any rural community, not just agriculture, and offers information and service providers a great opportunity to reach out to rural markets.
Read how the users and other stakeholders have appreciated mKrishi.