Offered as an entry-level service, mKRISHI Lite is an Interactive Voice Response (IVR) - based system. The farmers dial a published number (called the IVR Service number) to avail this service. They listen to and select the appropriate audio prompts (in the local language of the region). They record their questions and get a question id for each question.
Experts analyze the queries and provide the appropriate audio advice. An SMS is sent to the each farmer indicating that his / her question has been replied to. When the advice is available, the farmers enter the query id on the phone to listen to the expert’s advice. Experts can also send out various alerts like the weather forecast, market prices, a package of practices, etc. in either English or the local languages to the farmers.
mKRISHI Regular| Benefits
mKRISHI Regular is a mobile-based service, wherein a mobile application resides on the farmers’ handsets. All the farmer interactions for the service happen through this application, in the local language.
Farmers download the mKRISHI application on their mKRISHI-compatible and GPRS-activated handset. Upon starting the application, they have to provide some basic information about themselves and their farms. The menus are programmed in the local language.
A partner’s business-process-specific service customization and partner-specific branding are possible.
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mKRISHI Plus offers Automatic Weather Station (AWS) within a farmer’s environment along with the mKRISHI Regular service. The AWS sends updates about various weather parameters like rainfall, temperature, moisture, etc. related to the installed location, at regular intervals.
This integration provides a more personalized environment for farms and is recommended for orchard crops such as grape and some citrus fruits.