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mKRISHI - Benefits

 

The TCS mKRISHI platform combines multiple technologies to help farmers with vital information regarding local weather, fertilizer and pest control requirements based on soil conditions and current food grain prices in local markets in a rich content format on their low-end mobile handsets. It allows them to send queries in their local languages, as well as images and voice-activated SMSes, through a mobile phone and provides personal responses with advice or relevant information in these languages.

The TCS mKRISHI platform helps farmers with the following features:

  • Technology Coverage
    • Mobiles (Brew, Java, Android)
    • Web (Internet based, Web2.0)
    • Automatic Weather Station (AWS) integration and sensors integration (agricultural, weather, soil, etc.)
    • Other innovative device integration (like soil scanner, biometric devices)
    • Research institute platform linkages (IMD for Agro Met information, Agmarknet for pricing)
    • Enterprise back-end integration (to ERP like SAP)
    • Geographical Information System (GIS)
    • Local language rendering solution on mobile
  • Personalization
    • Farmer-specific information availability
    • A partner’s business process-specific service customization
    • Partner specific-branding
    • Ability to choose from a bouquet of services as per a partner’s / farmer’s need
  • Scalability
    • A hosted solution that is easy to expand on the basis of farmers’ additions; regional expansion is hassle-free
    • Ever expanding platform, so can offer many, growing services pertaining to the rural needs
    • A secure, 24/7 available platform
  • Innovative Business Model

The various business models are based on the following:

  • Services
  • Subscribers (on a per-farmer basis)
  • Transactions

      Read how the users and other stakeholders have appreciated mKrishi.