Platform Solutions

Tata Starbucks gains critical business and customer insights with TCS' cloud based retail analytics platform

Tata Starbucks has implemented TCS' Retail Analytics solution which has helped them achieve increased employee productivity, reduce 'stockout' situations, and enhance visibility into enterprise functions and customer buying patterns.

The Customer:

Tata Starbucks Private Limited is a 50:50 joint venture between Starbucks Coffee Company, the world's leading roaster and retailer of specialty coffee, and Tata Global Beverages Limited, the Tata Group's global beverages business. Starbucks has 22,766 stores in 65 countries, while Tata Global Beverages Limited has an innovative stable of beverage brands. Tata Starbucks operates multiple stores across seven cities in India and offers a mix of beverages and ready-to-eat products with local variations.

Business Scenario:

Tata Starbucks was unable to get a holistic view of its business performance with its data scattered across different systems leading to inefficient business decisions. A long data gathering process also made timely tracking of core business key performance indicators (KPIs) a challenge.

TCS' Solution:

TCS recommended its cloud-based Analytics Platform, Retail Analytics for Competitive Edge (rACE) in order to automate the enterprise reporting process by integrating it with disparate applications. The solution was implemented within 16 weeks. Tata Starbucks has thus been able to transform from a manual enterprise reporting system to an automated system.

Results:

  • Smarter decisions through increased visibility into store performance
  • Improved product availability across stores due to one-click access to consumption patterns, inventory levels, and sales data
  • Better results from marketing campaigns through timely tracking of relevant parameters and the resultant ability to make faster and better decisions
  • More focussed promotions and increased sales due to a better understanding of customer behavior and buying patterns
  • Ability to adapt key strategies to changing market dynamics and improve profitability with faster access to business intelligence

Customer Quote:

"TCS’ retail analytics solution was not only quick to deploy but also provided us with the much needed insights to facilitate better business performance."

- Rahul Khona, Lead - IT, Tata Starbucks Private Limited.

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