Tata Sky is a joint venture between Tata Sons Ltd and STAR, it provides satellite television services in India. Some of its key products include Tata Sky+, Tata Sky HD and Tata Sky+ HD.
Tata Sky’s IT division faced multifold challenges in providing superior BI to its management. The current system lacked the agility to accommodate changing needs. The lack of a standard set of KPIs for monitoring business health, coupled with data quality issues and an absence of a BI culture in the organization, further compounded matters. In addition, IT had to spend significant manual effort and time on data collection, consolidation and report generation.
Tata Sky needed an enterprise-wide BI ecosystem, integrating people, process and technology, that could meet its management information needs at strategic, tactical and operational levels.
We developed a BI solution for Tata Sky, based on our cloud-based analytics platform, to help the company overcome its current challenges around data quality, lack of standard reporting and manual intervention for report generation.
We offered the customer:
- A managed services model, provided by a centralized BI service delivery team
- Hosting, application support services, user administration, data management, interface monitoring, helpdesk management, incident and problem management and enhancements
- More than 750 canned reports and 300 ad hoc reports spanning a gamut of functions and hosting more than seven terabytes of data
- Data integration from multiple source systems, including billing, CRM, service portal, ERP and offline master data, to ensure analytics and reports were available at an enterprise level
- Single source of truth at the organization level for all management reporting and decision making
- Centralized BI service delivery team created a culture of BI within the organization
- High quality replication technologies and innovative data management processes helped achieve over 90% reduction in report generation cycle time and nearly 60% reduction in data processing time
- Easy availability of timely and accurate data and insights helped the company improve its systems in operations, sales and marketing
"TCS’ cloud based Analytics platform has equipped us with timely and accurate insights on our business operations and helps us take effective strategic decisions. We finally have an analytics platform that can cope with our rapid business growth."
- N Ravishanker, CIO, Tata Sky