Research

TCS helps Nature Publishing Group gain a dynamic and highly interactive web 2.0 networking platform

The introduction and widespread adoption of Web 2.0, real-time collaboration, social media creation, etc. have redefined the traditional methods of reaching out to consumers. Nature Publishing Group’s (NPG) flagship networking site Nature Network wished to increase its popularity by enhancing it with advanced Web 2.0 and other social media features that would engage the overall segment of scientists and researchers and drive its popularity and usage.

NPG turned to Tata consultancy Services (TCS) for a feature-rich website that would incorporate the various networking and social media tools. TCS created a dynamic site that optimizes user experience and provides considerable value-add with effective content offerings and engagement opportunities.

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