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Broadcast and Cable Segment Solutions


TCS’ Broadcast and Cable Segment Solutions help you monetize content on multiple platforms. With transformation from legacy systems to smarter technology, you can adapt to changing business needs with agility. With optimized operations, you become more adaptable and flexible, improving your time-to-market.

Our domain-specific offerings include the following:

  • Enterprise Rights Management Platform (ERM): This platform caters to the changing business scenarios in the media houses and is aimed at consolidating the rights management processes at the enterprise level.
  • Editorial Collaboration Platform (ECP): This unique web-based tool provides a single User Interface (UI), role-based access and the necessary environment required for timeframe-based planning and research.
  • Assurance services: TCS’ assurance services enable you to focus on your strategic goals. Our extensive knowledge of these applications facilitates assurance services on both Digital Asset Management (DAM) and Building Management Systems (BMS) with re-usable test cases in place.
  • Advisory services: TCS’ advisory services focus on helping you prepare people, processes and technology to survive the “industry metamorphosis” and evolve into a stronger player in an emerging media ecosystem.
  • TV analytics: Viewership analysis is critical to drive viewer specific content delivery and Video on Demand (VOD) penetration. Our TV analytics solution covers the following aspects:
    • Viewership analysis
    • Viewership affinity and clustering
    • Propensity and viewership forecasting
    • Optimal pricing and cost modeling
    • Negotiation and margin maximization
  • Social Web Monetization Platform (SWMP): SWMP enables you to comprehensively deploy an online collaborative platform and simplifies the adoption and deployment of new business models.