Most social networks, today, offer advertisers and brand owners the ability to create adverts and brand pages, with the aim of encouraging users to sign up as “fans” of the brands, view campaigns, and click and review and promote brands virally to their friends.
However, the fact remains that click through rates on adverts on most social networks is fairly low due to the lack of an engaging user experience, which tempts users to leave social activities (such as chatting with friends, sharing photographs ) and engage with brands (such as signing up for brand reviews).
TCS’ Social Networking and Promotions Platform, CubbuZZ, has an intrinsic ability to link and aggregate information about brands and activities on other popular sites (including other social networking sites) and present the content in an exciting and intuitive manner. It empowers consumers to actively participate by creating compelling user-generated content.