Axis Securities Limited, a subsidiary organization of Axis Bank Limited, offers retail broking services and distribution of financial products to its retail customers.
Axis Securities wanted to provide its customers with a digital solution that would enable it to improve customer retention and acquisition.
TCS BaNCS developed an HTML 5.0 digital trading solution that integrated with the existing infrastructure and underlying data sources, allowing for a superior end-user experience
The TCS BaNCS HTML 5.0 mobile front-end, at Axis, marks a huge transition for the retail brokerage industry in India. It offers an enhanced and enriched customer experience at lower maintenance costs. The implementation enabled Axis Securities to deliver a front-end digital solution with better personalization, ease of usability and ‘anytime’ trading across markets and products. Axis Securities also gained the following:
- Customer Retention and Acquisition
- Superior Usability
- Experience end-to-end support
- Lower TCS
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