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Case Study

TCS helps HP Inc. (Palm GBU) gain insights into its developer and customer relationships

 

The growth of the smartphone industry has unleashed a new market for application development, and smartphone manufacturers like HP Inc. (Palm GBU) wished to nurture this development community and forge long-term relationships with both developers and customers.

The company, therefore, decided to implement an on-demand CRM system from Salesforce.com and turned to TCS for assistance in this engagement. TCS’ solution helped HP streamline its lead and campaign management processes, thus increasing campaign effectiveness and resulting in more lead conversions.