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TCS’ Auto Retail Accelerator (AURA) Solution

The customer of the future inhabits a digital world where decisions are powered by access data from any device anytime, anywhere. With the ability to address multiple customer journeys, TCS' Auto Retail Accelerator solution promises an incredible customer experience.


When it comes to purchasing a vehicle, expectations are no different. Now, imagine a future ready and digitally powered buying experience where random customer interactions gives way to a new experience, one that seamlessly integrates all touch points and re-imagines the customer lifecycle.

Imagine a lifecycle that is wired from the time a customer expresses an interest in an upgrade to the time the dealer gets in touch. From scheduling an appointment for a test drive to streamline dealer interactions, from trading-in old car to configuring a new one, from applying for finance to getting the vehicle delivered, from tracking the order status to buying accessories, merchandise and service contracts online, from exhaustive quality checks to taking the paper out of paper work, TCS' Auto Retail Accelerator is the key to this Digital Future.

Auto Retail Accelerator is backed by TCS' technology and domain expertize with proprietary solutions and frameworks so you can empower your dealers to drive innovation to leap ahead of competition and build a truly global brand experience.